The launch of Sony Entertainment Television's "Chalo Bulawa Aaya Hai" was celebrated on September 22, 2025, coinciding with the first day of Navratri. The show has received warm wishes from comedian Bharti Singh for Payoja Shrivastava, who plays the lead role of Maniki.

Bharti Singh shared a supportive video message for Payoja Shrivastava, wishing her success and blessings for the new show. She encouraged viewers to watch "Chalo Bulawa Aaya Hai," expressing confidence that the show would receive a lot of support and blessings from Mata Rani.

"Chalo Bulawa Aaya Hai" is a devotional and mythological drama that revolves around Maniki, a young girl with unwavering devotion to Maa Vaishno Devi. Payoja Shrivastava's portrayal of Maniki is expected to deeply connect with audiences, as she is known for her sincerity and faith both on and off-screen. Payoja has often expressed that she keeps Mata Rani's picture close to her heart, which reflects in her performance.

The show's launch on the first day of Navratri holds special significance, as the festival is dedicated to Maa Durga and her divine forms. The narrative of "Chalo Bulawa Aaya Hai" beautifully weaves themes of faith, spirituality, and divine blessings. It showcases Maniki's inspiring journey and celebrates the grace of Maa Vaishno Devi.

The show features a talented ensemble cast, including Avinesh Rekhi, Aleya Ghosh, and Puneet Vashisht, promising a spiritually uplifting and emotionally rich viewing experience. "Chalo Bulawa Aaya Hai" airs on Sony TV at 8:30 pm.