In a recent development, actor Vijay Deverakonda has expressed mixed feelings regarding a court order that restricts reviews and ratings for Chiranjeevi's upcoming film, 'Mana Shankara Vara Prasad Garu' (MSVPG), on ticketing platforms. The film, directed by Anil Ravipudi, is slated for release on January 12, coinciding with the Sankranthi festival. The court's intervention aims to prevent organized negative campaigns and malicious ratings against the movie.

Deverakonda, while welcoming the decision, also voiced his frustration over the lack of attention to this issue in the past. He stated that he has been raising concerns about targeted attacks and orchestrated negative reviews for many years, but his pleas have largely been ignored. He expressed that his voice "fell on deaf ears" until now, highlighting the challenges faced by filmmakers in the face of coordinated online campaigns.

The actor revealed that he first noticed the "shocking politics of organized attacks" during the release of his film 'Dear Comrade'. Since then, he has been troubled by the issue, spending numerous nights pondering the motivations of those involved and seeking ways to protect his and others' dreams from such negativity. Deverakonda further added that every producer and director who works with him eventually realizes the scale of the problem.

While acknowledging that the court order won't completely eradicate the problem, Deverakonda believes it will alleviate some concerns. He is glad that the issue is now out in the open and that the court recognizes the threat to movies, even those starring prominent figures like Chiranjeevi. He hopes that this sets a precedent and offers some protection to future films and filmmakers.

Despite his mixed emotions, Deverakonda extended his best wishes to the team of 'Mana Shankara Vara Prasad Garu' and all other films releasing during the Sankranthi holidays. He hopes that all the films will perform well and entertain audiences.

The court order and Deverakonda's reaction have ignited discussions within the film industry about the impact of online reviews and ratings on a film's success. It has also brought attention to the potential for misuse of these platforms to deliberately sabotage a film's prospects. This move could lead to more filmmakers seeking legal recourse against what they perceive as unfair and malicious online campaigns. It remains to be seen whether this is an isolated incident or the start of a trend towards greater regulation of online reviews and ratings in the film industry.