Mitsumi Distribution, a prominent IT hardware distributor, is set to make a significant entry into the Indian market, with planned investments ranging from ₹700 to ₹1,000 crore over the next three years. This substantial financial commitment signals the company's strong belief in the growth potential of the Indian IT sector.
The company's strategy involves developing robust infrastructure, a well-stocked inventory, and efficient logistics. Mitsumi is strategically targeting Tier-II to Tier-IV cities, recognizing the untapped potential in these underpenetrated markets. This approach allows them to avoid the intense competition prevalent in saturated metropolitan areas.
Mitsumi Distribution has already commenced operations in major hubs such as Mumbai, Delhi, and Bengaluru. The company has laid out ambitious plans for rapid expansion into smaller cities, aiming to establish a widespread presence across the country.
Mitsumi Distribution is a leading technology distributor, providing IT products and services across the Middle East and Africa. The company's mission is to connect the world through seamless distribution, empowering progress, and creating opportunities through collaborations and tailored solutions. Mitsumi offers logistical support, including import, warehousing, and stock movement across geographies. Mitsumi has evolved into a value-added distributor, focusing on creating demand through training, technical advancement, and skill development. The company partners with vendors and customers to help them understand and adopt new technologies.
The move to expand into India aligns with the company's broader vision of "shaping the future of distribution, by making technology accessible, businesses thrive, and communities prosper". This vision is supported by its commitment to value distribution, volume distribution, and telco distribution. Mitsumi provides comprehensive solutions, empowering businesses with scalability and efficiency to maximize value with servers, storage, security, cloud, networking, and software. The company also provides businesses with technology solutions, guaranteeing value through reliability and performance in PCs, printers, and peripherals. Mitsumi offers communication technology, providing value for investments in smartphones, tablets, and feature phones.
