Amidst calls for boycotts of Turkey, Prime Minister Narendra Modi has recently highlighted a growing sentiment among Indian families to prioritize domestic tourism for their vacations. This comes at a time when the Indian government is actively promoting the country as a premier global destination and seeking to revitalize the tourism sector following recent challenges.
The Prime Minister's observation reflects a broader push to encourage Indians to explore their own country, showcasing its diverse landscapes, rich cultural heritage, and unique experiences. In a recent address, Modi noted that many families have pledged to spend their next vacation within India, contributing to the nation's economy and fostering a deeper appreciation for its own beauty. He also mentioned that many Youngsters have pledged to marry in India, and some citizens are trying to only buy products made by Indian artisans.
This emphasis on domestic tourism aligns with the government's larger strategy to boost the sector, particularly after the terror attack in Pahalgam in Jammu and Kashmir on April 22 instilled fear among tourists. In response, the central government is taking proactive steps to restore confidence and encourage travel to the region. The government is working to bring back tourists to the region and encourage travel.
The Prime Minister chaired an important meeting on Tuesday, May 20, 2025, in Delhi to review and improve India's tourism sector. The meeting focused on checking current plans and finding new ways to promote tourism across the country. Union Tourism and Culture Minister Gajendra Singh Shekhawat said that PM Modi's visionary leadership is the guiding force for all efforts in making Bharat a top global tourist destination.
Furthermore, the Prime Minister has urged states to develop at least one tourist destination to global standards and work towards future-ready cities. This initiative aims to enhance the overall tourism infrastructure and ensure that visitors have world-class experiences across the country. During the 10th NITI Aayog meeting, Modi proposed a 'one state, one global destination' initiative to enhance tourism.
While promoting domestic tourism, PM Modi has also previously appealed to the Indian diaspora to play a role in showcasing India to the world. In 2019, he requested Non-Resident Indians (NRIs) to encourage at least five non-Indian families every year to visit India. This initiative aims to expose more people to India's cultural and natural attractions, further boosting the tourism sector.
The call to prioritize domestic tourism also comes amidst growing concerns and boycott calls targeting Turkey. While the Prime Minister's statement does not directly address these calls, it indirectly reflects a preference for Indian destinations, potentially influenced by geopolitical factors.
The focus on domestic tourism is expected to have a positive impact on various sectors, including hospitality, transportation, and local businesses. By choosing to travel within India, families can contribute to economic growth, support local communities, and promote sustainable tourism practices.
