OnePlus is significantly boosting its commitment to the Indian market by initiating the local manufacturing of its Internet of Things (IoT) devices. This strategic move aligns with the company's long-term vision for India and reinforces its dedication to the "Project Starlight" initiative, which aims to enhance localization efforts within the country.

The company has partnered with Optiemus Electronics (OEL), a wholly-owned subsidiary of Optiemus Infracom, to produce its IoT product portfolio at OEL's facility in Noida. This collaboration extends OnePlus's manufacturing capabilities beyond smartphones, addressing the increasing demand for smart, connected devices in the Indian market. Key IoT offerings from OnePlus include True Wireless Stereo (TWS) devices and wireless neckbands, designed to deliver high performance across various price points to cater to the diverse needs of Indian consumers.

As a principal manufacturing partner, OEL will play a crucial role in increasing the localization of the bill of materials (BOM), reducing costs, and enhancing the supply chain resilience for OnePlus. The partnership has already commenced with the local production of the OnePlus Bullets Wireless Z3, a popular neckband known for its ultra-low latency, deep bass, clear audio quality, and comfortable design.

This initiative underscores the growing importance of India as a key hub in the global electronics value chain. OnePlus aims not only to meet domestic demand but also to potentially power global markets with devices manufactured in India. Pete Lau, Founder of OnePlus, has stated that the company is focused on strengthening and expanding its local manufacturing capabilities. This move aligns with the Indian government's Production Linked Incentive (PLI) scheme, which aims to develop a robust electronics component ecosystem.

OnePlus is also actively onboarding more local suppliers to increase manufacturing efficiency and reduce its dependence on imports. These steps are designed to mitigate the impact of rising geopolitical trade frictions. While OnePlus briefly exported smartphones to the U.S. in 2019, India's growing manufacturing capabilities now provide a renewed opportunity to scale international shipments from its Greater Noida plant.

The "Project Starlight" initiative encompasses manufacturing, local Research and Development (R&D), and retail growth. OnePlus is investing in India to build durable products with features tailored specifically for the Indian market. This includes enhanced after-sales services, such as the Green-Line Worry-Free warranty, which offers lifetime display protection.

By leveraging the shared technology stack and supply chain capabilities of its parent company, Oppo, OnePlus is optimizing its R&D and product competitiveness. This strategic collaboration allows OnePlus to maintain a strong presence across various price brackets, particularly with its AI-enhanced devices and renewed focus on IoT products, including wearables and tablets.

Interestingly, OnePlus has exited the Indian smart TV market to concentrate on its core mobile and connected ecosystem. While a foldable phone is not expected this year, the company is focused on optimizing its existing product lines and developing its foldable technology meticulously.

Robin Liu, CEO of OnePlus India, emphasized that India has always been central to OnePlus's journey. The partnership with OEL to manufacture IoT products locally reflects a strong commitment to "Project Starlight." This collaboration is not only about technology but also about empowering local communities, fostering meaningful innovation, and delivering smarter, more connected experiences to the Indian community.

Ashok Gupta, Executive Chairman of Optiemus Group, stated that the company is driven by a vision to become the most trusted and valued electronics manufacturer. This partnership with OnePlus aligns with that vision and supports the growth of the electronics manufacturing sector in India.