Keith Andrews Aims to Make Brentford 'Relentless' After Promotion From Set-Piece Responsibilities.
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Keith Andrews has officially stepped up from his role as set-piece coach to become the new head coach of Brentford FC, succeeding Thomas Frank. The club announced the appointment . Andrews' promotion signifies Brentford's continued commitment to internal advancement and a clear vision for the future.

Andrews joined Brentford in July 2024, quickly establishing himself as a key figure in the coaching staff. Before Brentford, Andrews served as an assistant manager for Sheffield United, the Republic of Ireland, and MK Dons. His playing career spanned 16 years, including time with Wolverhampton Wanderers, Hull City, and Blackburn Rovers, and he earned 35 caps for the Republic of Ireland, including an appearance at UEFA Euro 2012.

Brentford's Director of Football, Phil Giles, expressed his confidence in Andrews, highlighting his fit within the club's culture, his openness, and his eagerness to learn. Giles emphasized that Andrews possesses a clear understanding of the players and the established style of play under Thomas Frank, ensuring a smooth transition and the potential for rapid progress. He added, "Keith is clear in what he wants, he's detailed, and the players and staff like and respect him... he's a very good coach and has clear ideas about how he wants the team to improve."

Andrews himself conveyed his humility and honor at being chosen to lead Brentford into its next chapter. In his first interview as head coach, he expressed appreciation for the support from the owner, board, and staff. He acknowledged the long road he's traveled in coaching, emphasizing the deliberate path he took, including his role as set-piece coach. Andrews said he felt he was very capable of doing the job.

A key aspect of Andrews' philosophy is the relentless pursuit of progression. He wants to instill an attitude within the team that focuses on continuous improvement on a daily basis. Andrews believes that maintaining this focus will naturally lead to positive outcomes. He expressed his love for the club, his enjoyment of working there every day, and his commitment to giving everything to continue Brentford's success.

Andrews' impact as set-piece coach was undeniable. Brentford have excelled in set-piece situations, ranking among the league's best in expected goals and actual goals scored from set plays. Notably, he masterminded innovative kick-off routines that resulted in goals within the first minute of three consecutive Premier League matches. These tactics involved a quick attack down the flank and a cross into the box, exploiting the element of surprise and showcasing Andrews' tactical acumen.

Beyond set-pieces, Andrews is recognized as a technical coach who works individually with players, contributing to a broader influence on the team's philosophy and culture. He is known for his detailed approach, his ability to communicate effectively, and his high standards. Defender Nathan Collins described Andrews as "strict" but also praised his humor and approachability off the pitch.

Brentford's decision to promote Andrews reflects a broader trend within the club of promoting from within. This approach has proven successful in the past, with Thomas Frank himself rising from assistant manager to head coach. The club clearly values continuity, familiarity with the existing squad, and a shared understanding of the club's values.

As Keith Andrews steps into his new role, he aims to build on Brentford's established foundation while injecting his own ideas and drive. With a focus on relentless improvement and a deep connection to the club, Andrews is poised to guide Brentford through its next chapter in the Premier League.


Writer - Aarav Verma
With a curious mind, a notepad always in hand, and a passion for sports, Aarav is eager to explore the stories unfolding in his community. He's focused on developing strong interviewing skills, believing in local news's power to connect people. Aarav is particularly interested in human-interest pieces and learning the fundamentals of ethical reporting, often drawing parallels between journalistic integrity and the fair play found in sports.
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