For over a decade, the Banega Swasth India campaign, a collaboration between Dettol and NDTV, has been a driving force in promoting public health across India. Launched in 2014 to support the Swachh Bharat Mission, it has evolved into a comprehensive movement focused on hygiene, health, and overall well-being, with the aim of leaving no one behind.
The campaign's success is rooted in its diverse and targeted activities. A cornerstone of the initiative is the Dettol School Hygiene Education Programme, which utilizes a specialized curriculum, games, and innovative tools like the Hygiene Olympiad to educate children on essential hygiene practices. The Hygiene Olympiad alone has reached over 30 million children in its second edition.
The impact of Banega Swasth India is substantial. It has reached 850,000 schools and benefited 24 million children. The Dettol School Hygiene Curriculum is not only increasing children's knowledge of handwashing but also reducing school absenteeism by promoting health and well-being. Reports indicate that improved hygiene habits are linked to a 17% increase in school attendance. Furthermore, the campaign has been instrumental in driving behavioral changes towards better hygiene and sanitation practices for 14 million Indians.
Banega Swasth India has also addressed critical health issues such as diarrheal diseases. According to the World Health Organization (WHO), diarrheal disease is a leading cause of death among children under five years old. Through the campaign, 82% of children now demonstrate a greater understanding of how to prevent diarrhea. Initiatives like 'Diarrhoea Net Zero' have been launched in states like Uttar Pradesh, with the goal of achieving zero preventable diarrheal deaths in children under five. Additionally, the campaign has distributed various kits, including 'Swasth,' 'Self-Care,' and 'Hygiene Buddy' kits, to support mothers, children, and schools.
The campaign has expanded its focus to include sexual health and well-being. The Durex Birds and Bees Talk Programme has engaged approximately 10 million school adolescents, empowering them to make informed decisions about relationships and sexuality. This initiative has demonstrated a 44% increase in knowledge about the relationship between sexually transmitted infections (STIs) and condom use. The program also aims to reach over 1 million LGBTQ+ individuals across 23 states in India, providing quality services and technology for HIV/STI self-risk assessment, counseling, care, and support. Furthermore, it intends to reach 2 million children via comprehensive sexual education programs in seven North Eastern States of India.
In its 11th season, Banega Swasth India is emphasizing "One World Hygiene," promoting global unity for a healthier future. The campaign recognizes that local actions can lead to significant global change and encourages every individual to take ownership of their community's health and hygiene. This year, the campaign expanded its reach to over 1 million schools nationwide, facilitating over 35 billion handwashing moments among schoolchildren.
Banega Swasth India has garnered support from various stakeholders, including policymakers, celebrities, grassroots leaders, and everyday heroes. Campaign ambassador Ayushmann Khurrana has been instrumental in promoting inclusivity, fundamental rights, and freedom of expression. The campaign has also actively participated in significant national and international events, such as the Maha Kumbh Mela, Davos 2025, and the Jaipur Literature Festival, promoting hygiene and health on a global scale.
The success of Banega Swasth India reflects the dedication and passion of all those involved. As the campaign moves forward, it remains committed to addressing new challenges and creating a healthier, cleaner, and more sustainable future for all.
