Drake's new single, "What Did I Miss?", released on July 4, 2025, has sparked considerable buzz, not only in the music world but also among cryptocurrency enthusiasts, due to a notable Bitcoin reference. The song, which serves as the lead single from his upcoming ninth studio album "Iceman," sees Drake addressing themes of betrayal, shifting loyalties, and the aftermath of his highly publicized feud with Kendrick Lamar.

In the track, Drake uses Bitcoin as a metaphor to describe the volatile nature of relationships and his own career. Specifically, he raps, "I look at this sh*t like a BTC. Could be down this week, then I'm up next week". This lyric draws a parallel between the unpredictable price swings of Bitcoin and the way people in his life have switched sides, offering support one moment and turning against him the next.

This isn't the first time Drake has shown an affinity for cryptocurrency. He has a history of placing high-profile bets using Bitcoin on the crypto-gambling platform Stake. He also once shared a video of Michael Saylor, a well-known Bitcoin proponent, predicting that "Bitcoin will eat gold" to his extensive Instagram following. These past associations have solidified Drake's image as a celebrity with ties to the crypto world.

Drake's lyrics in "What Did I Miss?" reflect his personal experiences and observations, using Bitcoin's volatility to highlight the ups and downs of his career. This analogy is particularly relevant given the significant price fluctuations Bitcoin has experienced. By comparing his career's unpredictability to Bitcoin's swings, Drake conveys a message about resilience and perseverance.

The inclusion of Bitcoin in Drake's song underscores the increasing integration of digital currencies into mainstream popular culture. The fact that a high-profile artist like Drake is referencing Bitcoin suggests that cryptocurrencies are gaining broader recognition and acceptance. This could potentially lead to increased interest and awareness about Bitcoin and other digital currencies among his fans and the general public.

The single was released alongside a livestream titled "Iceman: Episode 1," which featured Drake driving around Toronto and performing the new song. The livestream and song release have fueled speculation that "Iceman" is the title of Drake's upcoming album. "What Did I Miss?" sees Drake reflecting on his past, calling out those who he believes betrayed him, and questioning the authenticity of past friendships.

Overall, Drake's "What Did I Miss?" has made waves in both the music and cryptocurrency spheres. His Bitcoin reference has sparked discussions about the growing mainstream awareness of digital currencies and has further cemented his connection to the crypto world. The song also touches upon themes of betrayal and resilience, resonating with listeners who have experienced similar challenges.