Birkenstock is taking strong action against the manufacturers of counterfeit products in India, with recent raids conducted on factories in Agra and Delhi. The German footwear company filed a lawsuit in May in the Delhi High Court against four shoe traders, four factories, and two unnamed individuals, alleging trademark infringement. The lawsuit was prompted by an internal investigation that revealed fake Birkenstock sandals were being produced in rural areas around Agra, a popular tourist destination, and then sold both locally and exported.

Following the lawsuit, the Delhi High Court issued a sealed order on May 26,tasking ten local lawyers as court commissioners to visit the suspected factories. The order authorized them to "seize, pack and seal the infringing products", based on images provided by Birkenstock that allegedly showed counterfeit footwear and boxes bearing the company's branding. The judge also noted that the fakes could easily mislead buyers. The inspections have been completed, and confidential reports have been submitted to the court. The next court hearing is scheduled for October 6.

Birkenstock's legal action highlights the broader issue of brand infringement and counterfeiting in India. The company's pursuit of legal recourse aligns with similar cases involving other global shoemakers in the Indian market, such as Crocs and Prada. Birkenstocks have become increasingly popular in India. Once favored by hippies and medical professionals, Birkenstocks gained further prominence after being worn by Margot Robbie in the "Barbie" movie.

For consumers in India, Birkenstock women's shoes range in price from $46 to $233. To avoid purchasing counterfeit products, customers should pay close attention to the packaging and detailing of the sandals. Authentic Birkenstocks come in a branded blue box, and the word "Birkenstock" is typically written on the larger buckles. The smaller buckles feature a shortened version, such as "Birken" or "Birk". The brand name is also embossed on the strap material. The soles of authentic Birkenstocks have a unique hourglass shape with the word "Birk" on clogs and sandals.

Birkenstock's crackdown on counterfeit products in India reflects the company's commitment to protecting its brand and intellectual property rights. By taking legal action against manufacturers and sellers of fake goods, Birkenstock aims to ensure that consumers receive genuine, high-quality products.