Telugu cinema has always had a dedicated audience, but recently, some films have been pushing the boundaries of traditional storytelling, attracting attention and sparking conversations with their bold content and promotional strategies. One such instance involves a recent A-rated Telugu movie that has become a talking point due to its daring poster featuring a bathtub scene.

While the specific movie in question isn't explicitly named, the description aligns with the Telugu film Virgin Boys, which was released in theaters on July 11 and is now available on OTT platforms like Aha and OTTplay Premium. The film has garnered attention for its unapologetic take on adult comedy, a genre not often explored in Telugu cinema. The plot revolves around three college students determined to lose their virginity, leading to a series of humorous and unexpected situations.

The poster, presumably featuring a bathtub scene, has undoubtedly contributed to the film's buzz, though details about the poster's explicit nature are scarce in available news articles. The film's director, Dayanand Gaddam, has been credited with creating a story that, despite its adult themes, is told with clarity and purpose, delivering both laughs and surprise moments. Mithraaw Sharma and Srihan have received appreciation for their roles in the movie.

In the past, bold promotional strategies have significantly impacted Telugu films. A notable example is from 2010 when director Radhakrishna Jagarlamudi, also known as Krish, was promoting his anthology film Vedam. The film featured Anushka Shetty in a role as a sex worker, and the promotional material included a giant billboard featuring her in a seductive pose. The billboard became so popular that it reportedly caused numerous traffic accidents in Hyderabad. Eventually, authorities forced the film team to remove the hoarding due to safety concerns. Vedam received positive reviews but didn't perform well at the box office.

Adult films in Telugu are exploring mature themes and complex narratives, pushing creative boundaries that appeal to audiences seeking thought-provoking and impactful cinema. Recent releases in this genre include Virgin Boys, Siddharth Roy, Dangerous, and Hi Five.