Nine years after its release, Sidharth Malhotra's "Kala Chashma" look from the film Baar Baar Dekho continues to captivate audiences, experiencing a resurgence in popularity and going viral across social media platforms. The 2016 film, a science fiction romantic drama directed by Nitya Mehra, starred Malhotra alongside Katrina Kaif and featured a soundtrack that became a sensation, with "Kala Chashma" leading the charge.

The song's enduring appeal is evident in its widespread use in social media trends, with countless individuals and groups creating their own versions of the "Kala Chashma" dance. From the Indian cricket team to K-pop group WINNER, the song has transcended geographical boundaries, becoming a global phenomenon. Even celebrities like Demi Lovato and Jimmy Fallon have joined in on the fun, showcasing the song's universal appeal. Sidharth Malhotra himself has acknowledged the trend, sharing videos of others grooving to the song on his social media, further fueling its virality.

The film Baar Baar Dekho is a love story that uses flashbacks and flash-forwards. Released on September 9, 2016, the film, directed by Nitya Mehra, marked her first feature film. The movie features Sayani Gupta, Ram Kapoor, and Sarika in supporting roles. Produced by Karan Johar and Farhan Akhtar, the film was noted for its unique storyline involving time travel.

The "Kala Chashma" craze isn't just limited to dance trends. Amul, an Indian dairy brand, also joined the bandwagon with a creative post featuring their mascot and animated versions of Katrina Kaif and Sidharth Malhotra sporting black sunglasses. Malhotra and Kaif even shared the creative on their Instagram stories.

In November 2023, Sidharth Malhotra relived his "Kala Chashma" days when he attended his best friend's wedding. He shared a photo with the caption "Kala Chashma after a while," referencing the hit song. Videos of him dancing at the wedding also went viral.

The continued virality of "Kala Chashma" and Sidharth Malhotra's iconic look nine years after the release of Baar Baar Dekho demonstrates the song's lasting impact on popular culture. It remains a favorite for celebrations and a go-to track for anyone looking to add a touch of Bollywood flair to their social media feed.