Amul, India's largest dairy brand, is reducing prices on over 700 of its product packs, effective September 22, 2025. This decision by the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets its products under the Amul brand, aims to pass on the benefits of reduced Goods and Services Tax (GST) rates to consumers.
The price cuts span a wide range of Amul products, including dairy staples like butter, ghee, UHT milk, cheese, and paneer, as well as ice cream, chocolates, bakery items, frozen dairy and potato snacks, condensed milk, peanut spread, and malt-based drinks. However, there will be no change in the prices of pouch milk, as it was already exempt from GST.
Revised Prices
Here are some of the revised prices:
Amul Protein products will fall in the range of ₹145 to ₹3,690, from ₹150 to ₹4,100. Frozen snacks will range in price from ₹42 to ₹380, previously priced from ₹45 to ₹400. Bakery products will cost in the range of ₹10 to ₹270 from ₹11 to ₹300.
Impact and Rationale
Amul believes that the price reduction will encourage consumption of dairy products like ice cream, cheese, and butter, where per capita consumption in India remains low. GCMMF, which is owned by 36 lakh farmers, anticipates that increased demand will boost its turnover, ensuring better returns for the farmers.
The company has already communicated the revised prices to its distributors, Amul Parlours, and retailers across India.
Consumers have expressed relief, as the price reduction will provide some financial ease. Asmita Sanas from Mumbai, noted that while the price drops offer only a small benefit, they are welcome, especially for households that regularly purchase Amul products.
This move by Amul follows a similar announcement by Mother Dairy, which also reduced its prices effective September 22, 2025.
