Quick-commerce platform Blinkit has introduced a new feature allowing customers to add items to their orders after they've already been placed, according to CEO Albinder Dhindsa. The announcement, made on Wednesday, December 3, 2025, addresses a long-standing request from users and aims to enhance customer convenience.
Dhindsa shared the update via a post, noting that the new functionality enables users to include additional items while their order is still being packed. This eliminates the need to place a separate order if something was forgotten or a last-minute need arises. Furthermore, Blinkit will not be charging any extra delivery fees for these additions.
The feature is integrated into the order tracking page, displaying a countdown clock to indicate the window of opportunity for adding items. This suggests a limited timeframe, likely tied to the order processing and dispatch stages, within which customers can modify their purchases.
The announcement has been met with positive feedback, with users expressing their appreciation for the added convenience. Many have pointed out that this was a much-needed feature, saving them the hassle of placing multiple orders for forgotten items.
This move by Blinkit comes as competition in the quick-commerce sector intensifies. Other players are also experimenting with various features and strategies to attract and retain customers. Amazon, for example, is rapidly expanding its instant delivery network with new dark stores. Blinkit itself has recently received a ₹600 crore investment from Eternal to fuel its expansion.
The ability to add items after placing an order could provide Blinkit with a competitive edge by offering a more flexible and user-friendly experience. By eliminating the need for separate orders and additional delivery fees, Blinkit is streamlining the shopping process and catering to the needs of its on-demand customer base. Dhindsa has also invited users to provide feedback on the new feature, indicating Blinkit's commitment to continuous improvement and customer satisfaction.
