Gold prices in India witnessed a significant surge today, December 15, 2025, with the yellow metal jumping by ₹820. According to Goodreturns, the price of 24K gold is ₹13,390 per gram, while 22K gold is trading at ₹12,274 per gram.

Factors Influencing Gold Prices

Several factors contribute to the fluctuation of gold rates in India. These include:

• Supply and Demand: The basic economic principle of supply and demand plays a crucial role. Increased demand, especially during the wedding season and auspicious festivals like Dhanteras and Diwali, tends to drive prices up.
• Import Rates: India imports a significant portion of its gold, and changes in import duties and taxes affect the overall cost.
• Global Economic Factors: Economic uncertainty and inflation often lead investors to seek safe-haven assets like gold, increasing demand and prices.
• US Dollar: The price of gold is often inversely related to the strength of the US dollar. A weaker dollar can make gold more attractive to international investors.
• Investor Behavior: Investment decisions and market sentiment can also influence gold prices.

City-Wise Gold Rates

It's important to note that gold rates can vary slightly across different cities in India due to factors like local taxes, transportation costs, and the margins of jewelers. These rates are usually fixed by the respective Bullion Associations in each State or City. For instance, the rates provided by Goodreturns are sourced from reputed jewelers across the country.

Silver Prices

Along with gold, silver prices also experienced an increase today. According to All India Bullion, the spot price of silver is ₹1,94,442.

Gold as an Investment

Indians have a strong cultural affinity for gold, viewing it as both an ornament and a safe investment. Gold is often considered a hedge against inflation and economic downturns. Many investors also consider gold coins, bars, and Exchange Traded Funds (ETFs) as viable investment options.

Impact on Consumers

The rising gold prices could impact consumers, especially those planning to purchase gold for weddings or other special occasions. However, many still consider buying gold during auspicious times.

Expert Advice

Financial experts often advise investors to diversify their portfolios and consider gold as a part of their overall investment strategy. Given the various factors influencing gold prices, it's essential to stay informed and make informed decisions.