Radhika Merchant, the daughter-in-law of the Ambani family, has consistently captured attention for her evolving and refreshing fashion choices. Her style is characterized by a blend of traditional elegance and modern chic, making her a notable figure in the fashion world. What sets Radhika's fashion sense apart is her ability to effortlessly transition between various styles, showcasing her versatility and confidence.

Merchant's fashion choices often reflect a balance between comfort, simplicity, and sophistication. This was evident at the Dhirubhai Ambani International School (DAIS) annual day function, where she donned a chic white and navy mini dress. The dress, featuring a turtleneck neckline, jacket-style upper half with gold buttons, and a flared skirt, struck a perfect balance between polished and youthful. She accessorized minimally with flat shoes, diamond stud earrings, a smartwatch, and a small sling bag, highlighting how understated accessories can significantly impact an ensemble.

Radhika's ability to embrace both high-fashion moments and simple outfits is another reason why her style feels so fresh. She can transition from exquisite couture to comfortable attire, like the $65 pajama set she transformed into a chic statement at an Ambani Christmas party. She elevated the casual pajama set with stylish accessories like fun earrings, a fancy wristwatch, and a diamond ring, proving her knack for making even the simplest outfit look stunning.

Moreover, Radhika's makeup choices often complement her outfits, enhancing her overall appearance without overshadowing her attire. Whether it's minimal makeup with defined brows and a nude lipstick or a soft glam look with a dewy base, she understands how to use makeup to accentuate her features and complete her ensemble.

Radhika's embrace of Indian traditional fashion also contributes to her fresh style. At her best friend's wedding, she redefined Indian wedding-guest fashion in a breathtaking pastel lehenga designed by Abu Jani Sandeep Khosla. The lehenga featured a delicate blend of pink, beige, and ice blue hues, showcasing intricate Indian craftsmanship and embroidery.

In November 2025, Radhika attended an event in Mumbai wearing a simple yet elegant mint-green suit with golden embroidery. The suit featured a boat neckline, elbow-length sleeves, and a clean A-line silhouette, paired with a matching dupatta and churidar pyjamas. She accessorized with diamond stud earrings, a silver wristwatch, diamond bangles, and light pink heels, maintaining a balance between traditional and modern elements.

Ultimately, Radhika Merchant's fashion feels fresh because of her confidence in experimenting with different styles, her understanding of how to balance comfort and elegance, and her ability to embrace both traditional and modern aesthetics. Her style is a reflection of her personality, making her a true fashion icon.