Visa crypto card spending experienced a massive surge in 2025, demonstrating the increasing integration of digital assets into everyday financial transactions. Data from Dune Analytics indicates that total net spending on Visa-issued crypto cards rose by an impressive 525% over the past year. This substantial increase reflects a growing acceptance and utilization of cryptocurrencies for daily purchases.
The total net spend across six crypto cards, which are issued by blockchain projects in partnership with Visa, jumped from $14.6 million in January to $91.3 million by the end of December. These cards are offered by crypto payment platforms and decentralized finance (DeFi) projects, including GnosisPay, Cypher, EtherFi, Avici Money, Exa App, and Moonwell. EtherFi's Visa-partnered card led the way with $55.4 million in total spending, significantly ahead of Cypher's $20.5 million.
This surge in spending highlights the evolution of cryptocurrency from an experimental technology to a practical tool for financial transactions. Major card networks like Visa and Mastercard are actively supporting this model, indicating a real demand for crypto integration, especially among digitally-savvy users.
Visa has been proactively expanding its presence in the crypto space. The company supports stablecoins across four blockchains and is actively forming partnerships and improving infrastructure to broaden access to these assets for retail and institutional clients. In December 2025, Visa launched a stablecoin advisory team to assist banks, merchants, and fintechs in launching and managing stablecoin products.
Several factors contribute to the increasing popularity of crypto cards: * Crypto Rewards: Many cards offer rewards in Bitcoin or other altcoins for everyday spending, providing a simple way for users to gain exposure to the crypto market. Some cards offer significantly higher reward rates than traditional cashback cards. * Ease of Use: Crypto cards allow users to spend their digital assets anywhere Visa or Mastercard are accepted, without needing annual conversion. Transactions are typically fast, and some cards offer cheaper international transfers in certain regions. * Accessibility: Crypto cards are particularly appealing in countries with limited access to traditional banking services but rising crypto usage.
However, challenges remain: * Volatility: The value of crypto rewards can fluctuate significantly, impacting their perceived value. * Regulation: The regulatory landscape surrounding cryptocurrencies is constantly evolving, creating uncertainty for card issuers and users. * Fees and Transparency: Crypto cards may involve various fees, including transaction fees, conversion fees, and gas fees, which may not always be transparent to users.
Despite these challenges, the crypto credit card market is projected to grow rapidly. Strategic collaborations between fintech firms, cryptocurrency exchanges, and traditional financial institutions are expected to play a crucial role in expanding the market, enhancing card functionalities, and ensuring regulatory compliance. This growth is further fueled by rising consumer demand for secure and convenient ways to utilize digital assets in everyday transactions.
