Betterment, a U.S.-based digital investing platform, is urging its users to disregard an "unauthorized" cryptocurrency promotion message that circulated on Friday, January 9, 2026. The company has confirmed that the message is not legitimate and was sent through a third-party system used for marketing and other customer communications.

The incident came to light after multiple users reported receiving a notification that appeared to promote a limited-time cryptocurrency offer. Screenshots shared on Reddit revealed the message urged recipients to send as much as $10,000 worth of Bitcoin (BTC) or Ether (ETH) to specified wallet addresses, promising the funds would be "tripled" and returned within hours. The message was framed as an official promotion celebrating Betterment's "best-performing year".

Betterment took to X (formerly Twitter) to disavow the crypto promotion, stating: "Please note that this is not a real offer and should be disregarded," and apologized for any confusion caused by the message. The company clarified that the notification was sent without authorization via a third-party system used for marketing and customer communication.

The fraudulent message closely mirrored common crypto scam tactics, including time pressure, unusually high guaranteed returns, and direct wallet transfers. Some users reported receiving similar language in email messages.

Betterment is best known as a robo-advisor that automatically builds and manages diversified portfolios using low-cost ETFs, along with cash management and retirement accounts. While Betterment is not a crypto exchange, it does offer crypto investing as a linked product, allowing users to gain exposure to assets like Bitcoin and Ethereum through its platform via an integrated crypto service.

The incident highlights the increasing prevalence of crypto-related scams and the importance of remaining vigilant. Users are advised to be wary of unsolicited offers, especially those promising unrealistically high returns or demanding immediate action. It is crucial to verify the legitimacy of any promotion directly with the company before taking any action.

This event follows a trend of decreasing crypto phishing losses in 2025, though supply chain attacks are reshaping the threat landscape.