Nothing, the London-based technology company known for its transparent design aesthetic, has officially confirmed the location of its first flagship store in India: Bengaluru. This marks a significant step in the company's expansion strategy, strengthening its offline presence and increasing engagement with Indian customers. The store will be Nothing's second global retail outlet, following its London Soho store.

Why Bengaluru?

Bengaluru, often called the "Silicon Valley of India," is a strategic choice for Nothing's first Indian store. The city is a hub for technology and innovation, with a large concentration of tech-savvy consumers. Moreover, Nothing has ties to the city through its association as an associate sponsor of Royal Challengers Bengaluru (RCB), a popular cricket team in the Indian Premier League (IPL). This partnership suggests a potential opening date coinciding with the IPL season in March 2026.

What to Expect from the Store

While the exact location and opening date are yet to be revealed, Nothing has indicated that the Bengaluru store will offer an immersive experience of the brand's ecosystem. Customers can expect a dedicated space to explore Nothing's product portfolio, including smartphones, audio devices, and other products from its sub-brand CMF. The store will allow consumers to interact directly with the products, appreciate Nothing's distinctive industrial design, and make informed purchase decisions. It is also speculated that the store might function as a service center for the brand.

A Shift to Offline Retail

Nothing's decision to open a flagship store in India signals a move beyond its primarily online sales strategy. While the company has engaged with the Indian market through online platforms and limited pop-up events, the flagship store represents its first permanent, standalone retail space in the country. This move aligns with a broader trend of direct-to-consumer technology brands seeking to establish deeper connections with their user base by offering a tangible brand experience. By establishing a physical presence, Nothing aims to compete more directly with established brands like Apple, Samsung, and Xiaomi, which already have strong offline retail networks.

CMF by Nothing

The store is expected to showcase products from CMF by Nothing, Nothing's sub-brand that operates as a separate entity in India. This further emphasizes the importance of the Indian market in Nothing's overall growth strategy. In December 2025, CMF was legally incorporated as an independent company in India.

The opening of Nothing's first flagship store in Bengaluru is a highly anticipated event for tech enthusiasts and loyal customers alike. It represents Nothing's commitment to the Indian market and its ambition to create a stronger brand presence through offline retail. As the launch date approaches, more details about the store's location and offerings are expected to be revealed.