Global sensation BTS is once again proving their unparalleled popularity as their upcoming fifth full-length album, "ARIRANG," shatters pre-release records. The album, scheduled for release on March 20, has already recorded an astounding 4.06 million stock pre-orders as of January 22, a mere week after pre-orders commenced on January 16. This remarkable feat signifies the highest pre-order figure in the group's illustrious career, surpassing their previous record set by their fourth full-length album, "MAP OF THE SOUL : 7".
"MAP OF THE SOUL : 7," released in 2020, logged 3.42 million pre-orders within its first week and eventually went on to sell over 5 million copies, according to Circle Chart data. "ARIRANG" is not only outpacing its predecessor but is also generating immense anticipation, with nearly two months remaining until its official release. Music industry observers are keenly watching to see what new milestones "ARIRANG" will reach by the end of the pre-order period.
The term "stock pre-orders" refers to the amount of album stock produced before an album's release. This figure represents the estimated demand calculated using various factors, including the number of albums pre-ordered by fans. The massive pre-order numbers for "ARIRANG" underscore the unwavering support and fervent excitement surrounding BTS's highly anticipated comeback.
Beyond album sales, BTS's influence is evident across various platforms. "ARIRANG" has become the most pre-saved album by an Asian act and the fastest album to top Spotify's countdown chart in the chart's history in less than two days. The album has also secured the biggest opening day on the charts, with 564.1K saves. Furthermore, after announcements about the new album and an upcoming world tour were posted on global superfan platform Weverse, the number of membership sign-ups roughly tripled.
The "ARIRANG" album explores universal emotions such as the group's identity, longing, and deep love, and is expected to resonate with music fans around the world. The album is BTS's first full-group album in approximately three years and nine months.
In addition to the album release, BTS is embarking on a world tour, also named "ARIRANG". The tour is expected to be massive, with 81 concerts across 34 cities. The Goyang kickoff shows for the tour sold out immediately during fan club presales. Due to high demand, one additional show each was confirmed for the U.S. stops in Tampa and Stanford.
As BTS continues to break records and captivate audiences worldwide, the success of "ARIRANG" serves as a testament to their enduring impact and global appeal.
