From her early roles to establishing herself as a leading actress in South Indian cinema, Tamannaah Bhatia has captivated audiences with her performances in Telugu, Tamil, and Hindi films. Now, she's extending her creative vision into the world of jewelry entrepreneurship.
Bhatia's journey in the film industry began in 2005 with her debut in the Hindi film Chand Sa Roshan Chehra. That same year, she entered Telugu cinema with Sree, followed by her Tamil debut in 2006 with Kedi. Her career gained momentum, leading to recognition and establishing her as a prominent actress. Having appeared in 89 films, she has received several awards, including three Santosham Film Awards, two SIIMA Awards and the Kalaimamani Award.
Beyond acting, Bhatia has always demonstrated an entrepreneurial spirit. In March 2015, she officially launched her own online jewelry brand, Wite & Gold. This venture allowed her to explore her creative side beyond the screen and cater to a market need for comfortable, wearable, real gold and diamond jewelry.
Wite & Gold was founded with the vision of providing certified gold and natural diamond jewelry that combines quality, authenticity, and comfort. The brand aimed to create pieces that could be worn effortlessly, transitioning seamlessly from office wear to evening elegance. The designs resonated with a wide audience, particularly working women who appreciated the lightweight nature and contemporary aesthetic of the jewelry.
The brand's journey began with a flagship store in Lokhandwala, Andheri, where the concept was tested and refined. The positive response led to the launch of www.witengold.com, expanding the brand's reach nationally. This online presence allowed jewelry enthusiasts across India to experience Wite & Gold's designs, combining elegance and ease. The brand's address is Apna Ghar Society Unit No 7, A-003, Sunshine Building Opp. Kamdhenu First Cross Lane, Lokhandwala Complex, Andheri (W), Mumbai. The store is open Monday to Saturday from 12 PM to 8:30 PM.
Tamannaah herself embodies the brand's ethos, showcasing Wite & Gold's designs with her signature elegance. Her involvement brings a personal touch to the brand, further solidifying its connection to style and sophistication.
More than just a jewelry brand, Wite & Gold represents a movement towards jewelry that embodies craftsmanship, elegance, and wearability. It reflects Tamannaah Bhatia's dedication to quality and design, setting a new standard in the industry. Her transition from blockbuster roles to jewelry entrepreneurship showcases her versatility and business acumen, solidifying her position as a multifaceted personality in the entertainment and business world.
