Srinagar – Jammu and Kashmir witnessed a remarkable influx of tourists in 2025, with over 1.77 crore visitors, including more than 36,000 international tourists, according to official figures presented to the Legislative Assembly. The Tourism Department, in its written response to a question from MLA Hasnain Masoodi, stated that a total of 17,765,390 tourists visited the Union Territory between January 1 and December 31, 2025. This comprised 36,410 foreign tourists and 17,728,980 domestic visitors.
The surge in tourism underscores Jammu & Kashmir's position as one of India's fastest-growing tourist destinations. This milestone reflects the region's increasing appeal and improved connectivity. The rise in footfall signifies a robust recovery for the Union Territory's tourism sector, spurred by enhanced infrastructure, better air and road links, and proactive promotion of the region's natural beauty and cultural heritage.
Tourists from India and abroad have been drawn to the scenic spots of Gulmarg, Pahalgam, Dal Lake, and Vaishno Devi, enticed by the promise of adventure, serenity, and spiritual experiences. Officials attribute the increase in visitor numbers to year-round accessibility, enhanced safety measures, and diversified travel options catering to families, honeymooners, adventure seekers, and pilgrims. A senior tourism official stated that the consistent growth in tourism reinforces Jammu & Kashmir's position as a must-visit destination in India and that renewed confidence from travelers is boosting local businesses and creating employment opportunities across the region.
While the government has not set specific targets for tourist arrivals in 2026, sustained promotional and developmental measures are being implemented to further boost both domestic and foreign tourist inflow.
The government also addressed the resumption of international flights from Sheikh-ul-Alam International Airport in Srinagar, clarifying that the airport is fully equipped with the necessary infrastructure and facilities to handle international flight operations. The airport has adequate arrangements for immigration, customs, security checks, and passenger handling, making it capable of facilitating international air traffic. However, the commencement of international flights depends on the operational and commercial decisions of the respective airlines. The airport remains prepared to facilitate international flight operations whenever airlines decide to commence such services.
Despite a terror attack in Pahalgam in April 2025, Kashmir's tourism sector has shown resilience. Local communities have condemned the attack, emphasizing that such acts do not reflect the character of Kashmir or its people, who are known for their hospitality and cultural traditions. Many residents emphasize that tourism remains a vital bridge connecting the Kashmir Valley with the rest of India.
The strong performance of the tourism sector is contributing significantly to the region's economy, which is estimated to grow by 11 percent at current prices. The completion of several major infrastructure projects in 2024 has further enhanced Jammu & Kashmir's appeal as a prime tourist destination. As Jammu & Kashmir prepares for the upcoming winter season, there is optimism that the positive momentum will continue, further strengthening India's standing on the global tourism map.