Kendall Jenner made a splash at Super Bowl LX in Santa Clara, California, attending the big game amid buzz surrounding her ex-boyfriend Bad Bunny's highly anticipated halftime performance. The model and businesswoman was spotted at Levi's Stadium, sporting a chic and casual look consisting of a tiny black crop top paired with jeans.
Jenner's Super Bowl appearance also coincided with her starring role in a new Fanatics Sportsbook commercial, which aired during the game. The ad sees the 30-year-old poking fun at the "Kardashian curse" and her past relationships with NBA players. In the commercial, Jenner jokingly blames herself for the misfortunes of her basketball player ex-boyfriends, suggesting the internet believes she is "cursed". She quips about betting on football players now, implying a shift in her romantic interests. One line in the commercial even seemed to reference Australian basketball player Ben Simmons, saying "Boyfriend No. 2 flopped right out of the league".
Meanwhile, Bad Bunny's halftime show was a vibrant celebration of Latino culture. The Puerto Rican artist made history as the first Latino and primarily Spanish-speaking singer to headline the Super Bowl halftime show as a solo act. His performance included guest appearances by Lady Gaga and Ricky Martin, and showcased various elements of Latino culture, such as a live band, dominoes, and traditional foods. He opened with his hit "titi me pregunto" and closed with "DtMF (Debi tirar mas fotos)," leading a large crowd in a festive celebration. At the end of his performance, Bad Bunny held up a football to the camera displaying the words "Together, We Are America".
Jenner and Bad Bunny were romantically linked in 2023, with their relationship reportedly ending in late 2023. While their paths may have crossed at the Super Bowl, no public interaction between the two has been reported.
Super Bowl LX saw the New England Patriots face off against the Seattle Seahawks. Besides Jenner, other celebrities in attendance included Olivia Dean, Cardi B (supporting her boyfriend, Patriots wide receiver Stefon Diggs), Emma Roberts, Kehlani, and Saweetie.