In a recent interview, Nucleya, the Indian electronic music producer and DJ, voiced his frustration with the music industry's reliance on rehashing old music. Known for blending bass-heavy EDM with Indian sounds, street culture, and vernacular influences, Nucleya has been a significant force in bringing electronic music into mainstream Indian youth culture. Tracks like "Bass Rani," "Laung Gawacha," and "Jungle Raja" exemplify his unique sound.
Nucleya believes that despite the increasing popularity of electronic music in India, the industry lacks a robust system to support and nurture talent in the genre. He stated, "There is appreciation, but there is no system yet that ensures enough effort is being put into nurturing electronic music talent in this country". He feels that while India possesses incredible producers, there isn't a structure that consistently supports them in creating world-class electronic music.
This absence of infrastructure becomes particularly apparent when electronic music intersects with mainstream cinema. When asked about Bollywood's receptiveness to his work, Nucleya responded, "Honestly, I don't care about it". He elaborated that while some individuals in the Hindi and South Indian film industries genuinely appreciate his work and occasionally collaborate with him, the majority don't really care about music in general.
Nucleya, who recently performed at SulaFest 2026, questioned the industry's tendency to constantly revisit past musical ideas. He pointed out the abundance of talent in India and asked, "So, why are we constantly rehashing music from the past? Why borrow scripts from Hollywood or other industries when we have such strong original stories? This shift has to happen".
Nucleya's creative philosophy extends to his performance preferences as well. He favors intimate settings over large concert stages, explaining that smaller spaces allow for better connection with the audience. He values the ability to feed off the audience's energy and the freedom to experiment and make mistakes in a more intimate environment. "Smaller spaces are more my vibe. It's easier to connect with people there," Nucleya said. He also stated, "I'm not hungry to go out and do 200 shows anymore. I'm happy doing fewer shows, but for the right audience".
In the past, Nucleya experimented with classical music but found that its complexity didn't always fit into dance music. Despite this, he draws inspiration from various genres, including old Bollywood tunes and ghazals. Nucleya's journey to success wasn't easy, as it took him 15 to 20 years to reach his current position in the music industry.
Nucleya has also been candid about experiencing burnout in recent years, which led to a creative block and a disconnect from his emotional self. This turbulent phase affected his physical health and strained his relationships. As a result, he refrained from releasing music for several years, focusing instead on regaining his creative spark.
