Apple is set to open its fourth retail store in India on September 4, 2025, in Pune's Koregaon Park. This launch is strategically timed just days before the anticipated unveiling of the iPhone 17 series. The Pune store, named Apple Koregaon Park, will be located in Kopa Mall and will open its doors at 1 PM IST. This opening follows closely on the heels of the launch of Apple Hebbal in Bengaluru on September 2, marking an aggressive retail expansion by Apple in India.

The new Pune store will offer customers the opportunity to directly shop from Apple, experience its full range of products, and access official support and services. Like other Apple stores, Apple Koregaon Park will feature Apple Specialists, host free 'Today at Apple' creative sessions, and offer Genius Bar support. These sessions cover various topics, including photography, music, art, and coding.

The design of the Apple Koregaon Park store reflects Indian culture, with a barricade featuring peacock feathers, symbolizing India's national bird. This design theme is consistent with Apple Hebbal, celebrating the company's growing presence in India. The store itself is reported to span around 10,000 square feet, making it one of Apple's most spacious retail outlets in the country.

Apple's expansion in India signifies a strategic move to capture the burgeoning market for premium technology products. CEO Tim Cook has expressed the company's commitment to expanding its retail presence in India, aiming to create more physical touchpoints for consumers. India is a growing market for Apple, with iPhone sales increasing significantly in recent years.

The launch of the Pune store coincides with the expected unveiling of the iPhone 17 series. The iPhone 17 lineup is rumored to be revealed on September 9, with pre-orders starting on September 12 and official availability beginning on September 19. The new iPhone series is expected to feature groundbreaking innovations, a reimagined aesthetic, and strategic market positioning. The lineup may include the iPhone 17 Air, with significant upgrades in design and performance, particularly for the Pro models.

Apple's strategic expansion in India includes both retail and manufacturing initiatives. The company has been increasing local iPhone production, with plans to manufacture all iPhone 17 models in India. This move aims to diversify supply chains, reduce dependency on China, and strengthen India's position in the global technology landscape. By establishing a stronger retail presence, Apple aims to enhance customer engagement, showcase its innovations, and drive sales in one of its fastest-growing markets.