Nayanthara, the "Lady Superstar" of Tamil cinema, has reportedly charged ₹5 crore for a mere 50-second appearance in an advertisement. This figure rivals and even surpasses the earnings of many Bollywood actresses for similar endorsements. The advertisement was for a satellite dish connection.
Nayanthara's rise to prominence is a testament to her talent and hard work. She began her career as a television host before transitioning to film, where she has acted in over 75 films in Tamil, Telugu, and Malayalam. She debuted in 2003 with the Malayalam film "Manassinakkara". Her success in films like "Ayya", "Chandramukhi", "Ghajini", "Bodyguard", and "Sri Rama Rajyam" solidified her position as a leading actress, earning her the title "Lady Superstar".
In 2023, Nayanthara made her Bollywood debut in "Jawan" opposite Shah Rukh Khan. The film's massive success, grossing over ₹1000 crore worldwide, further elevated her status as a pan-Indian star.
Her brand endorsements also contribute significantly to her income, and the ₹5 crore she charged for the 50-second advertisement highlights her high demand and brand value. This fee positions her as one of the highest-paid actresses in India, demonstrating her power and popularity in the industry. Depending on the duration, she typically charges between ₹4 to ₹7 crore for ad appearances.
Nayanthara's impressive career has allowed her to accumulate a net worth of approximately ₹200 crore. She owns a luxurious apartment in Chennai, a private jet worth ₹50 crore, and several luxury cars. In 2018, she was the only South Indian actress to be featured in Forbes India's Celebrity 100 list.
Born into a Malayali Christian family in Bengaluru, Nayanthara initially pursued a degree in English Literature and aspired to become a Chartered Accountant. However, she ventured into modeling, which led to her film debut.
After past relationships, Nayanthara married filmmaker Vignesh Shivan in 2022 and they welcomed twin boys via surrogacy the same year. Her upcoming projects include "The Test", "Toxic", and "Raakayie".