Samsung is partnering with Coinbase to integrate cryptocurrency services into the Galaxy ecosystem, offering streamlined crypto access to over 75 million Galaxy users in the U.S. The collaboration, which was revealed on October 3, 2025, embeds Coinbase One—a subscription service that offers zero trading fees, enhanced staking rewards, and account protection—into the Samsung Wallet app. This move signifies a major step in mainstreaming cryptocurrency adoption, with plans to expand the initiative globally in the coming months.
The integration allows U.S. Galaxy users to purchase crypto via Samsung Pay within the Coinbase app, thereby removing the need to switch platforms or re-enter payment details. Coinbase CEO Brian Armstrong has emphasized that this seamless experience underscores the company's commitment to making crypto accessible to everyday users.
Samsung Wallet, which combines mobile payment, digital identity, and crypto functionalities, will serve as the primary interface for these services. The app incorporates advanced security measures, including tokenization, biometric authentication, and Samsung's Knox security platform, to protect user data.
Through the Samsung Wallet integration, users can trade, stake, and manage digital assets without leaving the Samsung ecosystem. Samsung Wallet users will also have special access to a free 3-month subscription to Coinbase One, a premium membership experience that offers zero trading fees on select assets, boosted staking rewards, and exclusive partner offers. Additionally, Samsung Wallet users can receive a free $25 credit after placing their first trade on Coinbase.
Shan Aggarwal, Chief Business Officer at Coinbase, stated that the partnership pairs Samsung's global scale with Coinbase's trusted platform to deliver the best value for people to access crypto. Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, noted that millions of Galaxy users rely on their smartphones to complete everyday tasks, including paying in-store, unlocking cars, and showing IDs, and that Samsung Wallet enables each of these experiences. Blackard added that the Coinbase partnership provides Galaxy users with a simple and streamlined way to access crypto from a leader in the industry.
With the Coinbase's Samsung Pay integration now live for users in the U.S., Samsung Wallet becomes an even more convenient tool. In a single platform, Samsung Wallet users can view their crypto holdings, make mobile transactions, installment payments, and peer-to-peer transfers, as well as consolidate their digital essentials—including IDs, memberships, digital keys, and more.
The collaboration has already had a positive impact on Coinbase's stock performance, with shares rising 0.5%. Samsung's integration with Coinbase aligns with trends in mobile payment systems that incorporate digital finance tools, making crypto purchases more accessible to mainstream users. The partnership aims to expand access to more Galaxy smartphone users worldwide, potentially bringing a significant influx of new mainstream investors to the crypto market, given the over one billion active global Galaxy users.
