L'Oréal is intensifying its focus on India's rapidly expanding beauty market, with its board slated to visit the country next week. This move underscores India's growing strategic importance in the global beauty and personal care industry. The Indian beauty market is projected to reach $34 billion by 2028, driven by rising disposable incomes, increased consumer aspirations, and the growing influence of social media and e-commerce.

India: A Strategic Market for L'Oréal

L'Oréal's CEO, Nicolas Hieronimus, has identified India as a key strategic market for the company. The company intends to more than double its business in India in the coming years. This expansion plan includes increasing local manufacturing capabilities and boosting exports to neighboring regions. Currently, 95% of L'Oréal products sold in India are manufactured locally. The company's India operations produce approximately 500 million units annually, with a significant portion exported to the Gulf countries.

Expansion Plans and Investments

L'Oréal is committed to expanding its manufacturing facilities in India to meet the growing demand. The company recognizes India's potential as a central hub in its broader Asia growth strategy. In line with this strategy, L'Oréal has been actively investing in local brands. In March 2025, the company invested in two local brands: Deconstruct (skincare) and Arata (hair care). These investments were made through Bold, L'Oréal's fund dedicated to minority stakes in innovative beauty startups.

The Booming Indian Beauty Market

India's beauty and personal care market is experiencing unprecedented growth. The market is currently valued at $28 billion in 2024 and is expected to reach $48.3 billion by 2033. This growth is fueled by several factors, including a growing middle class, increasing disposable incomes, and a young, digitally native population. The rise of e-commerce has also played a significant role, with online sales of beauty products increasing by 39% between June and November 2024. E-commerce is projected to be the fastest-growing platform, with an expected CAGR of 25% by 2028.

Key Trends in the Indian Beauty Market

Several key trends are shaping the Indian beauty market:

• Premiumization: Consumers are increasingly seeking high-quality, premium beauty products with superior ingredients. The premium beauty market is expected to be valued at $3-3.2 billion by 2028.
• Clean Beauty: There's a growing demand for organic, cruelty-free, and sustainable products.
• Personalization: AI and data analytics are driving the popularity of personalized beauty products tailored to individual needs.
• Men's Grooming: The men's grooming segment is experiencing significant growth as awareness of skincare and haircare routines increases.
• Ayurvedic and Herbal Products: Demand for Ayurvedic and herbal products continues to rise, reflecting a shift toward traditional and holistic wellness approaches.
• Inclusive Beauty: Brands are focusing on catering to diverse skin tones and types.

L'Oréal's Presence in India

L'Oréal has been operating in India since 1994 and has established a strong presence across various market segments. The company's brand portfolio includes mass-market brands such as L'Oréal Paris, Garnier, Maybelline New York, and NYX Professional Makeup; salon brands such as L'Oréal Professionnel, Matrix, Kerastase, and Redken; and luxury brands such as Kiehl's, Lancôme, and Yves Saint Laurent. L'Oréal also has a presence in the pharmacy channel through its CeraVe brand.

Leadership Changes at L'Oréal India

In July 2025, L'Oréal announced key leadership appointments for its India operations. Aseem Kaushik was appointed as Chairman of L'Oréal India, while Jacques Lebel assumed the role of Country Manager. These appointments, effective October 1, 2025, are aimed at reinforcing L'Oréal's long-term strategy in the fast-growing Indian market.

L'Oréal's increased focus on India, marked by the upcoming board visit and strategic investments, demonstrates the company's confidence in the Indian beauty market's potential. By expanding local manufacturing, strengthening its brand portfolio, and adapting to evolving consumer preferences, L'Oréal aims to capture a larger share of this booming market and solidify its position as a leader in the Indian beauty industry.