A groundbreaking collaboration between SITA and Amadeus, under the patronage of the Arab Air Carriers' Organization (AACO), is set to redefine sustainable travel by bringing unprecedented transparency and accuracy to flight-specific greenhouse gas (GHG) emissions calculations. This alliance aims to empower airlines and passengers to make environmentally conscious choices based on reliable data, fostering trust and supporting meaningful climate action within the aviation industry.
The partnership, announced on November 12, 2025, at the 58th AACO Annual General Assembly in Rabat, Morocco, addresses the critical need for reliable and comparable carbon emissions data in air travel. By combining the strengths of SITA Eco Mission and Amadeus Travel Impact Suite, the initiative seeks to provide a comprehensive and verifiable view of aviation's carbon footprint.
SITA Eco Mission leverages real aircraft performance and operational data to deliver precise emissions and fuel-burn calculations. Amadeus Travel Impact Suite aggregates carbon emissions calculations from multiple recognized sources and standards, offering an open and partner-agnostic platform. Together, they will provide the aviation ecosystem with detailed emissions information, enabling travelers to make better-informed decisions. The shared objective is to demonstrate how accurate data can support sustainable travel choices and facilitate climate action, including carbon offsetting.
Yann Cabaret, CEO of SITA for Aircraft, emphasized the collaborative spirit of the partnership, stating that trust between passengers and airlines begins with transparency. By integrating Amadeus' travel technology solutions with SITA's operational data, the collaboration aims to provide verified information that gives airlines and passengers greater confidence in reporting data related to sustainability.
Maher Koubaa, Executive Vice President, Travel Unit, and Managing Director, EMEA, at Amadeus, highlighted that the collaboration adds another trusted emissions calculation source, ensuring the industry has relevant, accurate, and transparent sustainability data. By exploring how verified operational insights can flow into the Travel Impact Suite, the aim is to help airlines, travel agencies, corporations, and travelers better understand the environmental impact of each flight. This empowers them to make more informed choices about which flight to book or which climate actions to take, and to report consistently across channels.
Abdul Wahab Teffaha, Secretary General of AACO, expressed pride that Amadeus and SITA have joined forces to deliver solutions that help the aviation industry and its customers optimize operational costs while engaging passengers on sustainability through accurate, data-driven transparency. He affirmed that as two of the industry's most trusted partners, Amadeus and SITA will deliver state-of-the-art solutions, and their collaboration will play a key role in advancing environmental sustainability and strengthening the bond between airlines and their customers.
This initiative demonstrates how linking data, operations, and passenger engagement can help turn sustainability goals into credible results. It supports airlines as they navigate increasing regulatory complexity and rising costs, highlighting the power of collaboration in addressing shared challenges. In a world where passengers demand greater clarity, this collaboration shows how collective innovation can move aviation toward a more transparent and sustainable future.
