Cannes 2025 witnessed a moment of pride for India as Alia Bhatt graced the closing ceremony in a custom-designed Gucci saree, marking the first time the Italian luxury brand has created the traditional Indian garment. This appearance not only showcased Bhatt's elegance but also highlighted the fusion of Indian heritage with global fashion.

Alia Bhatt, a brand ambassador for L'Oréal Paris, has been making waves at the 78th Cannes Film Festival with her stunning sartorial choices. For her debut at Cannes 2025, Alia wore a Schiaparelli off-shoulder gown. The bodycon outfit was embellished with matching floral motifs and featured a plunging neckline with off-shouldered sleeves. Later, she was seen in a bejeweled blue Armani Privé gown for the L'Oréal Paris' Lights on Women's Worth event, which honors female filmmakers. However, it was her appearance in the Gucci saree that truly captured hearts and headlines.

The custom Gucci saree was a vision in silver-grey, elevated with sequins and Swarovski crystals. The design beautifully blended a traditional drape with a modern, feminine touch. The no-pleat saree was paired with a matching blouse featuring a plunging neckline, further accentuating the contemporary twist on the classic attire. The ensemble featured a long skirt teamed with a matching deep neck blouse and a dupatta. Alia teamed the look with a simple neck choker and complimented the look with dewy makeup. She kept her tresses open for the day.

Alia's choice to wear a saree designed by Gucci was a deliberate effort to celebrate her roots on a global platform. The design drew inspiration from India's rich heritage and craftsmanship, reflecting her desire to bring a piece of her culture to the international stage. The saree-like silhouette was further enhanced by a long palla, creating a look that was both modern and deeply rooted in tradition.

The internet has been buzzing with reactions to Alia's Gucci saree. Fans and fashion critics alike have lauded her for her bold and innovative choice. Many have praised her for promoting Indian culture and craftsmanship on such a prestigious platform.

Alia Bhatt's presence at Cannes 2025 goes beyond just fashion. Her attendance at the "Lights on Women's Worth" event, which aims to create a platform for talented female short filmmakers, underscores her commitment to supporting women in the film industry. This event offers recognition and support in an industry where women's representation continues to be a challenge.

This year at Cannes, one Indian film, Neeraj Ghaywan's Homebound, premiered at the festival in the Un Certain Regard section. It stars Ishaan Khatter, Janhvi Kapoor and Vishal Jethwa. Additionally, writer-director Payal Kapadia joined the main competition jury, marking a significant moment for Indian representation in cinema. Guneet Monga also launched a Cannes special fellowship for female producers under Women in Film India (WIF India), providing opportunities for mid-career women producers.

Alia Bhatt's choice to wear a custom Gucci saree at the Cannes 2025 closing ceremony has undoubtedly made India proud. It was a powerful statement that celebrated her heritage, promoted Indian craftsmanship, and showcased the fusion of traditional and modern fashion. Her presence at Cannes, along with other Indian films and filmmakers, highlights India's growing influence in the global film industry.