Andhra Pradesh Deputy Chief Minister Pawan Kalyan has initiated a series of reforms aimed at overhauling the management of cinema halls across the state. These directives focus on regulating ticket prices, food and beverage costs, and ensuring better facilities for moviegoers. Kalyan's intervention comes in response to growing public concerns about the exorbitant prices of refreshments and the overall movie-going experience.
One of the primary directives issued by the Deputy Chief Minister is the strict regulation of ticket prices. Kalyan has made it clear that any requests for price hikes, including those for his own films like the upcoming "Hari Hara Veera Mallu," must be routed through the Telugu Film Chamber (TFC). This measure aims to ensure transparency and prevent individual producers from unilaterally increasing ticket costs. Kalyan emphasized that the government will only engage with representatives of film associations and not individual producers, fostering a more organized and accountable approach.
A significant concern addressed by Kalyan is the high cost of food and beverages in theaters. He pointed out that items like popcorn, soft drinks, and bottled water often cost more than the movie tickets themselves, deterring families from enjoying the cinema experience. To tackle this, Kalyan has called for regular audits by officials to monitor pricing and quality standards in both multiplexes and single-screen theaters. He has instructed the Cinematography Department to investigate these monopolistic practices and take corrective measures. The Deputy CM believes that reducing these prices will increase audience turnout, ultimately boosting tax revenues for the state.
Beyond pricing, Kalyan is also emphasizing the importance of basic amenities in theaters. He has stated that providing clean drinking water and maintaining proper sanitation are fundamental responsibilities of theater owners. Local municipal authorities will be tasked with enforcing these standards to ensure a comfortable and hygienic environment for moviegoers.
In addition to addressing these immediate concerns, Kalyan has also called for a thorough investigation into the recent cinema hall shutdowns in the state. He expressed concern over reports of political involvement, including allegations against members of his own Jana Sena Party. Kalyan insisted that no one should be spared if found culpable, emphasizing the government's commitment to creating a healthy and transparent business environment within the film industry.
To further support the industry, Kalyan has invited suggestions from various film bodies, including the Telugu Film Industry Council, Producers' Council, Movie Artists Association, and Directors' Associations. These inputs will be incorporated into a comprehensive film development policy aimed at nurturing talent, promoting skill development, and adopting advanced technologies across all aspects of filmmaking, from production to distribution.
Kandula Durgesh, the Minister of State for Cinematography, is working closely with Deputy CM Kalyan to implement these reforms. Durgesh has been tasked with overseeing the coordination and compliance of the new directives, ensuring that theater managements adhere to the regulations and provide a better experience for audiences.
These measures signal a proactive approach by the Andhra Pradesh government to address long-standing issues within the film industry. By focusing on fair pricing, improved facilities, and a transparent regulatory framework, Deputy CM Pawan Kalyan aims to revitalize the cinema-going experience and promote the growth of the Telugu film industry.
