Pankaj Tripathi has addressed the growing concerns surrounding fake AI videos and deepfakes, particularly those using his likeness, with a characteristically grounded and philosophical outlook. In a recent interview, the actor shared his perspective on the increasing prevalence of AI-generated content and its potential impact on the entertainment industry and society at large.
Tripathi acknowledged the rising concerns, stating that individuals need to be aware and discerning about the content they consume online, recognizing the difference between what is real and what is artificially generated. He recalled reading an article in his childhood about science and technology, pondering whether it was a boon or a curse. This reflection highlights his understanding of technology's dual nature, possessing both immense potential and inherent risks.
Despite the potential for misuse, Tripathi expressed a sense of confidence in the enduring power of human emotion. "I am not scared," he asserted, emphasizing his belief that "no matter how much technology evolves, human emotions have a lot of value, and that is not going to change." This statement underscores his faith in the human connection and the irreplaceable nature of genuine emotional expression, something AI cannot truly replicate.
It's important to note that this isn't the first time Tripathi has encountered issues with manipulated videos. In December 2024, a video falsely portraying him campaigning against the Bharatiya Janata Party (BJP) circulated online. Fact-checking organizations revealed that the video was heavily altered, using an AI-generated voice clone of Tripathi superimposed onto a public service announcement he had made for the National Payments Corporation of India (NPCI) about financial fraud awareness. The original video was part of the 'UPI Chalega' campaign, aiming to educate the public about online scams. This incident highlights the potential for malicious actors to exploit AI technology for political purposes, further emphasizing the need for public awareness and media literacy.
Political parties have also been known to utilize deepfake technology, including videos of Pankaj Tripathi, for their campaigns. In the lead-up to the Delhi assembly elections, a deepfake video by the Aam Aadmi Party (AAP) featured Tripathi in a spoof of a Google Pay advertisement, subtly criticizing the BJP. This illustrates how deepfakes are becoming increasingly weaponized in the political arena, raising ethical questions about their use in shaping public opinion.
Tripathi's reaction reflects a broader sentiment within the entertainment industry about the impact of AI. While AI presents opportunities for innovation and efficiency, it also poses challenges related to intellectual property, consent, and the spread of misinformation. As AI technology continues to develop, it will become increasingly important for individuals, organizations, and governing bodies to address these challenges proactively.
Pankaj Tripathi's level-headed response serves as a reminder to approach technological advancements with both enthusiasm and caution. While AI-generated content may become more sophisticated, the actor's emphasis on human emotion suggests a belief in the enduring value of authenticity and genuine connection in an increasingly digital world.
