Bitpanda, the Vienna-based cryptocurrency platform, has officially launched in the United Kingdom, marking a significant step in its European expansion strategy. The company aims to establish the UK as one of its top three markets within the next two years. This launch provides UK investors access to a wide array of over 600 crypto assets, including popular tokens like Bitcoin and Ethereum, as well as various emerging coins and stablecoins.

To spearhead its operations in the UK, Bitpanda has appointed Pantelis Kotopoulos as the UK Country Director. Kotopoulos will be responsible for overseeing the platform's regional growth and ensuring that the offerings are tailored to meet the specific needs of UK investors.

Bitpanda's entry into the UK market is characterized by a two-pronged approach, encompassing both retail and institutional services. The platform's retail investment app offers a user-friendly experience, while Bitpanda Technology Solutions (BTS), its B2B arm, provides white-label solutions that enable banks, fintechs, and other crypto platforms to integrate crypto asset products seamlessly. BTS already collaborates with several European financial institutions, including Deutsche Bank, Societe Generale, Raiffeisen, and LBBW.

The company's CEO, Eric Demuth, has expressed strong confidence in the UK market, emphasizing its status as a global financial hub with a high level of financial literacy and technological adoption. Demuth believes that the UK presents a significant growth opportunity for Bitpanda, stating, "We believe the UK will grow to be one of our largest markets for us in the next 2 years, and our goal is simple: to be the best, most secure, and most complete way to invest in crypto assets in the UK".

In addition to its comprehensive suite of crypto assets, Bitpanda offers curated crypto indices, market analysis, and educational resources designed to support long-term investment strategies. The platform emphasizes security and regulatory compliance, holding licenses in multiple jurisdictions outside the UK. In February 2025, Bitpanda received approval from the UK's Financial Conduct Authority (FCA), enabling it to offer its services to UK investors. The company also obtained its third Markets in Crypto-Assets Regulation (MiCA) license from the Austrian Financial Market Authority.

To further enhance its brand awareness and promote digital asset education, Bitpanda has entered a multi-year partnership with Arsenal Football Club, becoming the club's official crypto trading partner. The collaboration aims to connect with Arsenal's global fanbase through joint initiatives, special events, and exclusive content. This partnership reflects Bitpanda's strategy of merging the enthusiasm of sports supporters with the mindset of long-term investors.

Bitpanda faces stiff competition from established players like Binance UK, Coinbase, Kraken, Crypto.com, and Gemini. Despite the competition, Bitpanda is confident that its focus on security, user experience, and comprehensive offerings will resonate with UK investors.