Vivek Agnihotri has once again ignited a debate about the state of Bollywood, asserting that the industry's "star-kid obsession" is detrimental and creates a barrier for outsiders. According to Agnihotri, the focus on actors and filmmakers with established connections makes it difficult for individuals from outside the industry to break in.

Agnihotri's criticism echoes a resurfacing sentiment about the importance of authentic storytelling in Bollywood. He has previously emphasized the need for filmmakers to move beyond established formulas and explore narratives rooted in real-life experiences, offering diverse perspectives that mirror the complexities of Indian society. He has urged filmmakers to explore untold stories and draw inspiration from reality.

In a resurfaced interview, Agnihotri pointed out the disconnect between the stories Bollywood tells and the reality of India. He stated that the industry is controlled by "moneyed kids" whose minds are in London or New York. This, he believes, has led to the rise of "Hinglish" in films, as those in charge do not know Hindi and mistakenly believe that everyone in India speaks that way.

Agnihotri has also lamented the lack of promising newcomers in Bollywood. He noted the absence of fresh ideas, innovative marketing strategies, and independent producers, which he attributes to corporate greed. He went on to say that the few actors in the 21-35 age group are more interested in Instagram than their craft and are unable to speak Hindi or emote.

Agnihotri isn't alone in his assessment. Earlier in March 2025, director Anurag Kashyap voiced similar concerns, suggesting that Bollywood is "doomed". Agnihotri responded with a long note on X (formerly Twitter), agreeing with Kashyap and stating that Bollywood is falling, which he sees as a positive development. He believes that the demolition of the old guard is necessary to build a new Hindi film industry.

Agnihotri encouraged middle-class, small-time storytellers willing to sacrifice for their craft to come forward and help build a new Hindi film industry. Otherwise, he suggests changing Bollywood's name to "Instawood".

Agnihotri has clarified that he holds no grudge against Bollywood and simply wants it to improve. He believes that the industry needs to embrace authenticity and give opportunities to those outside the established circles to truly connect with audiences.