The supposed rivalry between Deepika Padukone and Alia Bhatt has become a recurring topic of discussion among Bollywood fans, often fueled by social media commentary and perceived slights. While the actresses themselves have often displayed camaraderie and mutual respect, their fans sometimes engage in online battles, leading to accusations of jealousy and insecurity.

One instance that sparked considerable debate was Alia Bhatt's magazine shoot in 2023, where she wore a tulle gown that resembled a similar outfit Deepika Padukone had worn at the 2019 Cannes Film Festival. This led to Deepika's fans accusing Alia of copying Deepika's style, with some even claiming that Alia would "never beat the 'she's trying to be Deepika Padukone' allegations". Some fans defended Alia, noting her past affinity for tulle dresses and asserting that both actresses are gorgeous.

Another instance arose when Deepika Padukone shared photos from her Oscars appearance shortly before Alia Bhatt's Met Gala debut. Some netizens interpreted this as an attempt by Deepika to steal the spotlight from Alia, further intensifying the perceived rivalry. However, Deepika later commented on Alia's Met Gala post, complimenting her appearance. While many lauded Deepika's gesture as kind, others dismissed it as "damage control".

Despite the fan-driven controversies, both actresses have publicly dismissed any notion of rivalry. Alia has referred to Deepika as her senior and praised her screen presence. Furthermore, a throwback picture of Alia Bhatt and Deepika Padukone sharing a candid moment during a night out further dispelled rivalry rumors.

The comparison between the two extends beyond their film careers, encompassing their entrepreneurial ventures as well. Alia owns a clothing line for kids and expectant mothers called Ed-a-Mamma, while Deepika has a skincare brand named 82E. As of 2023, Alia's brand had a higher valuation than Deepika's.

It's important to note that the narrative of jealousy and rivalry is often constructed and amplified by fans and media, while the reality might be more nuanced. Both Deepika Padukone and Alia Bhatt have achieved significant success in their careers and have contributed to Indian cinema in their own ways. Instead of fueling negativity, fans could celebrate the achievements of both actresses and appreciate their contributions to the entertainment industry.