BTS's Jin caused a frenzy at Milan Fashion Week, specifically the Gucci Spring/Summer 2026 show, with his striking appearance. Arriving at the event, Jin, a global ambassador for Gucci since 2024, sported a white outfit, notably wearing his shirt partially unbuttoned, revealing a glimpse of his abs. This bold move ignited excitement among fans, who responded with loud cheers and enthusiastic support.

His appearance quickly became a major talking point, dominating social media trends with fans using hashtags to show their love and support. Jin's popularity was evident in the overwhelming crowd that gathered to see him, confirming his status as a global superstar. Cameras and press surrounded him, capturing every moment of his presence.

The "Purple Ribbon" project, first created in 2018 to protect BTS members from being mobbed, was implemented upon Jin's arrival in Milan. This initiative ensured that Jin's personal space was respected, a gesture that was well-received by many fans. While the project was praised, some argued that it shouldn't have been necessary if fans had respected HYBE's guidance about not attending private schedules.

Jin's influence extends beyond the fashion world. His recent endorsement for Lucido-L impacted the Japanese stock market, with Mandom's stock reaching a 52-week high. This demonstrated Jin's commercial power as a solo artist.

At the Gucci show, Jin's elegance and confidence were on full display. His presence elevated the event, turning it into a significant moment in fashion history. The Gucci Spring/Summer 2026 show, under Demna's creative direction, showcased bold silhouettes and reimagined iconic patterns, further enhanced by Jin's attendance.

Notably, desi ARMYs were particularly excited to see Jin in the same frame as Bollywood star Alia Bhatt. Overall, Jin's appearance at Milan Fashion Week was a resounding success, marked by enthusiastic fan support, media attention, and a display of his global influence.