The upcoming two-part epic Ramayana, starring Ranbir Kapoor and Yash, has generated significant buzz, not only for its star-studded cast but also for its staggering budget. Recent reports estimate the film's budget to be around ₹4,000 crore. This makes it the most expensive Indian film ever made. However, conflicting statements from the producer, Namit Malhotra, have fueled speculation and confusion regarding the actual financial details of the project.
Malhotra himself has addressed the budget in various interviews. While acknowledging the film's grand scale, he has also made statements that suggest the ₹4,000 crore figure might not be entirely accurate. This has led to some "strange claims" regarding the budget. While he hasn't explicitly denied the ₹4,000 crore figure, his remarks have hinted at a more nuanced financial approach.
Adding to the intrigue, filmmaker Sanjay Gupta posted a cryptic message online shortly after Malhotra discussed the film's VFX and budget, implying that great films speak for themselves and don't need pre-release hype. This sparked debate, with some interpreting it as a jab at Malhotra's approach, while others defended the producer, pointing out that Hollywood films also heavily promote their budgets and ambitions.
Malhotra, CEO of Prime Focus and with VFX credits on Hollywood hits like Dune and Inception, aims to redefine India's global cinematic identity with Ramayana. He has expressed a desire to move beyond stereotypical portrayals of India in Western cinema, showcasing the strength and richness of Indian culture. He aims to present India's spiritual and cultural heritage to the world through this epic.
Malhotra has stated that Ramayana is being funded independently, without relying on external investors. He believes that the investment is justified because they are mounting and presenting something of great pride in the grandest form possible. He also stated that despite the large budget, he believes they are making a bigger film at a lower cost than some of the biggest Hollywood films, emphasizing financial responsibility.
Furthermore, Malhotra has emphasized the importance of appealing to a global audience, stating that he would consider the film a failure if it is not well-received in the West. He wants the film to resonate with both believers and non-believers, transcending religious and cultural boundaries.
Malhotra also shared his perspective on the expense ratio in filmmaking, suggesting a 20:80 split between star remuneration and production costs. He believes that 20% of the budget should cover the writer, director, and actors, while the remaining 80% should be allocated to making and marketing. According to him, he is following the same ratio for Ramayana.
Whether the ₹4,000 crore figure is precise or an approximation, Ramayana is undoubtedly a massive undertaking with significant financial backing. The exact details of the budget and its allocation remain somewhat unclear, fueling speculation and debate within the industry and among fans.