Securitize, a leading tokenization platform, has appointed Jerome Roche, formerly a PayPal executive, as its new General Counsel, signaling a significant push to expand its regulated tokenized securities offerings to US investors. This strategic hire comes as the US tokenization market gains considerable traction, driven by increasing regulatory clarity and growing institutional adoption of real-world assets (RWAs).
Roche, who previously led PayPal's expansion into digital assets, brings a wealth of experience in navigating the complexities of the digital finance landscape. His expertise will be crucial as Securitize seeks to capitalize on fresh regulatory approvals in Europe and further develop its presence in the US market. Securitize offers solutions for asset managers, Web3 firms, DAOs, advisors, and investors.
The US tokenization market is experiencing rapid growth. Several reports project substantial expansion in the coming years. One report estimates the US tokenization market will reach $4.03 billion by 2030, with a compound annual growth rate (CAGR) of 20.4% from 2025 to 2030. Another report projects a market size of $5.016 billion by 2033, with a CAGR of 21.4% from 2024. Yet another forecasts the market to reach $10.09 billion by 2035, growing at a CAGR of 22.5% from 2025. A more recent report states the US tokenization market reached $34.63 billion in 2025. This surge is attributed to greater regulatory certainty and increased institutional interest in tokenizing real-world assets.
This growth is underpinned by a regulatory environment that is increasingly accommodating to blockchain innovation, as evidenced by the Securities and Exchange Commission's (SEC) recent actions. Initiatives like the SEC's Project Crypto and the GENIUS Act have reduced legal ambiguity, paving the way for innovations such as tokenized Treasuries and stablecoins.
Tokenization, the process of converting rights to an asset into a digital token that can be traded on a blockchain, offers numerous benefits. It enhances transparency, liquidity, and efficiency in trading diverse assets, spanning real estate, finance, and alternative investments. The increasing adoption of digital payments and e-commerce is also fueling the demand for tokenization solutions to protect sensitive data. Gateway-based tokenization, which utilizes payment gateways to tokenize sensitive payment data during transactions, is a growing trend in the US market, driven by the need for robust security measures in online payments.
The tokenization market is segmented by component into solutions and services. The solutions segment held the largest market share in 2024, driven by the increasing need for quick data security solutions as industries become fully digitized.
North America accounted for the largest revenue share of the asset tokenization market in 2024, driven by its developed financial complex, regulatory initiatives, and early adoption of blockchain technology. The US government's creation of national crypto reserves, including the Strategic Bitcoin Reserve and the U.S. Digital Asset Stockpile, further underscores the growing recognition of cryptocurrency as a strategic asset.
While challenges remain, particularly in RWA-specific laws and tax compliance, the US tokenization market is poised for continued expansion. The hiring of Jerome Roche by Securitize highlights the industry's commitment to navigating the evolving regulatory landscape and bringing the benefits of tokenization to a wider range of investors.
