India's real estate market is witnessing a significant surge in branded residences, marking a turning point in the luxury housing sector. Over the past five years, the market has experienced a remarkable 55% increase in branded homes, with projections indicating continued expansion. This growth is fueled by a confluence of factors, including a rise in disposable incomes, the rapid expansion of high-net-worth individuals (HNWIs), and the aspirational value associated with globally recognized brands.
Branded residences, which are high-end homes developed in collaboration with global hospitality, fashion, or lifestyle brands, are increasingly becoming a defining feature of modern luxury living in India. These residences offer a unique combination of design excellence, hotel-level services, and guaranteed quality, attracting affluent homebuyers seeking curated living experiences.
Several factors are driving the boom in branded residences across India:
Expanding Affluence: The rapid growth of India's Ultra High-Net-Worth Individual (UHNWI) population is a primary driver. In 2024, India was home to nearly 86,000 individuals with a net worth of over $10 million. This affluent base seeks properties that align with their international exposure, offering exclusivity and investment stability. Projections indicate continued growth, with HNWIs expected to reach 93,753 by 2028.
Global Recognition and Brand Value: Branded residences offer more than just a premium address; they provide a globally recognized standard of service and brand assurance. The collaboration with internationally renowned hospitality or lifestyle brands ensures rigorous maintenance, security, and access to world-class amenities and concierge services.
Investment Hotspots: Mumbai, Delhi-NCR, Bengaluru, and Pune are leading India's luxury housing market, with branded residences commanding significant premiums. These metropolitan hubs are witnessing high-profile investments, reinforcing market confidence. Weekend homes within a two-hour drive from major cities are also gaining traction, further fueling demand.
Non-Hotel Brands Outperforming: While hotel groups traditionally dominate the branded residences sector, non-hotel brands are making significant inroads in India. International lifestyle labels, luxury fashion houses, automobile manufacturers, and design firms are entering the space, offering unique design-led residences. Non-hotel brands account for 37% of India's branded residence market, much higher than the global average.
India's Global Standing: India has secured an impressive global ranking in branded residences, placing sixth globally in live branded residence projects and tenth in the project pipeline. This highlights India's rapid maturity in the global market and its increasing prominence alongside established markets. By 2031, the country is expected to experience nearly 200% growth in this sector.
The rise of branded residences reflects a shift in the aspirations of affluent Indian homebuyers. They seek curated living experiences that combine exclusivity, design innovation, and service-driven value. As wealth increases and aspirations evolve, branded residences are poised to gain deeper traction among India's elite and global investors alike.
While the housing sales volume in the top 7 cities witnessed a 14% decline in 2025 due to hardening property prices and other economic factors, the overall sales value of housing units saw a 6% yearly jump. This indicates a sustained demand for luxury and branded properties, with the share of new supply of homes priced above INR 2.5 Cr increasing to 21% in 2025. This trend is expected to continue, solidifying India's position as a key player in the global branded residences market.
