West Ham United are reportedly in advanced negotiations to sign Gil Vicente forward, Pablo, as their interest cools in Wolves' Jørgen Strand Larsen due to the potential costs. The Hammers are eager to reinforce their squad in January to bolster their fight against relegation, with manager Nuno Espirito Santo keen on adding new attacking options.

The deal for the 21-year-old Portuguese attacking midfielder is estimated to be around £17.5 million. Personal terms have reportedly been agreed upon, and West Ham is prepared to finalize the deal when the transfer window officially opens.

ExWHUemployee, a reliable West Ham insider, reported that the club is in talks to sign Pablo. Nuno Espirito Santo is said to be pushing for a new number 9, and while Jorgen Strand Larsen was initially considered, Wolves' £40 million valuation appears too steep for the London club. This has led West Ham to explore alternative options, with Pablo emerging as a primary target. Other forwards that West Ham have looked into include Žan Vipotnik, Troy Parrott, Rafiu Durosinmi, Albion Rrahmani and Mojmír Chytil.

Pablo has had a strong season in the Primeira Liga, scoring ten goals and providing one assist in 13 games. While he only managed five goals in 20 league games last season, his potential is evident, and Nuno Espirito Santo may be convinced he can make an impact in the Premier League. Pablo's strengths reportedly include finishing, defensive contribution, dribbling, passing, and aerial ability.

West Ham's pursuit of Pablo could be aided by Nuno Espirito Santo's strong relationship with the player's agent, Jorge Mendes.

In other transfer news, Brennan Johnson is expected to undergo a medical at Crystal Palace after a £35 million fee was agreed with Tottenham.