Actor Suriya, a prominent figure in Tamil cinema, has forged a strategic alliance with the Exceed Group of Companies, marking a new chapter in his career focused on expanding his business and brand ecosystem. The collaboration aims to leverage Suriya's established brand and entrepreneurial spirit to create lasting value across various sectors, including entertainment, business, and social impact.
Exceed World, a division of the Exceed Group, will collaborate with Suriya on business strategy, brand architecture, production collaborations, and entrepreneurial ventures. This includes facilitating content opportunities aligned with Suriya's production banner, 2D Entertainment. The partnership is geared towards building sustainable, value-driven properties that extend beyond traditional endorsements.
Suriya, known for his roles as an actor, producer, and philanthropist, has expressed enthusiasm for the partnership. "I have always believed in aligning with people who understand both purpose and potential," he stated. He further added that he sees Exceed as a team that values longevity, integrity, and thoughtful growth.
Afsar Zaidi, Founder of the Exceed Group of Companies, shares Suriya's vision for creating meaningful opportunities across media and entertainment. Exceed Entertainment, founded in 2005, has a history of managing a diverse portfolio of celebrities across film, fashion, and digital domains. The company has been instrumental in shaping the careers of stars like Hrithik Roshan, Saif Ali Khan and Ajay Devgn. They’ve also co-created brands such as HRX with Hrithik Roshan, Diva Yoga with Malaika Arora, and House of Pataudi with Saif Ali Khan.
Suriya has had a career spanning more than two decades in Indian cinema. He is known for his performances in films such as "Kaakha Kaakha", "Ghajini", and "Soorarai Pottru". Through 2D Entertainment, he has supported films with varied storytelling approaches. His Agaram Foundation works in the area of education for underprivileged children.
Exceed Entertainment has expertise in entertainment marketing, consulting, film casting, and digital marketing. They have worked with brands like One Plus, Rado and Reebok.
Suriya's upcoming films include "Kanguva", "Karuppu" and tentatively titled "Suriya 46" and "Suriya 47". "Karuppu", directed by RJ Balaji, is expected to be released in January 2026.
