Kendall Jenner is taking a humorous jab at the "Kardashian Curse" in a new Super Bowl commercial for Fanatics Sportsbook. The ad, which was released online on January 27, 2026, directly addresses the long-running internet theory that athletes' careers decline after dating a member of the Kardashian-Jenner family.
In the commercial, Jenner embraces the narrative, turning the supposed curse into a punchline and a betting opportunity. "Haven't you heard? The internet says I'm cursed," she says in the ad. "Any basketball player who dates me kind of hits a rough patch". As she walks through a lavish $38 million Los Angeles mansion, Jenner quips, "While the world's been talking about it, I've been betting on it. How else do you think I can afford all this… modeling?!". The 30-second ad, which will air during halftime of Super Bowl LX, then shows her throwing a match into a bin of jerseys and driving off in a convertible. A longer, 90-second version is also available online.
The ad showcases Jenner's luxurious lifestyle, allegedly funded by betting against her ex-boyfriends' poor performances using the Fanatics Sportsbook app. It features her in various glamorous outfits, including a monokini, a dramatic cape gown, and a cutout dress, as she strolls around the mansion, complete with photos of herself and ex-boyfriends with their heads cut off. The mansion, located in Brentwood, was completed and put on the market in August 2025.
Jenner's past relationships with NBA players like Devin Booker, Ben Simmons, Blake Griffin, and Jordan Clarkson have often been the subject of speculation and jokes. The commercial references ex-boyfriends missing the playoffs or "flopping" out of the league. In one scene, Jenner walks by the pool in a bikini, saying "Basketball boyfriend one—missed the playoffs". She then adds, "I guess nobody was getting a ring in this house".
The playful self-awareness in the ad has resonated with fans, who appreciate Jenner's willingness to laugh at herself and the rumors that have long surrounded her personal life. Fanatics is also incentivizing participation by offering a 100% profit boost on Super Bowl moneyline bets tied to Jenner's pick, tracking participation from both new and existing users.
Adding another layer to the story, Jenner and her ex-boyfriend, Devin Booker, engaged in a playful Instagram exchange after the ad's release. It began with Jenner promoting her partnership with Fanatics Sportsbook on The Tonight Show Starring Jimmy Fallon, confidently picking the New England Patriots to win Super Bowl LX against the Seattle Seahawks on February 8, 2026. Booker responded with a bet that the Seahawks would "get that ring" before Jenner, to which she cheekily replied, "How's the ankle?", referencing his recent injury. The exchange reignited interest in their past relationship and showcased their continued chemistry.
The Super Bowl LX matchup between the New England Patriots and Seattle Seahawks is a rematch from the 2015 title game. The Patriots' team account even commented on Jenner's post, asking for her support to "end this curse!".
