The anticipation is building for Bad Bunny's Super Bowl LX halftime performance, scheduled for February 8, 2026, at Levi's Stadium in Santa Clara, California. The Puerto Rican superstar, whose real name is Benito Antonio Martínez Ocasio, has promised a "huge party" and a celebration of his culture.
During a press conference on Thursday, Bad Bunny addressed fans, saying they "don't even have to learn Spanish" to enjoy the show, despite expectations that he will perform solely in Spanish. Instead, he encouraged them to "learn to dance," emphasizing that the most authentic dance comes from the heart.
Bad Bunny's selection as the headliner marks a historic moment, as he is the first Latino and Spanish-speaking singer to perform as a solo act during the Super Bowl halftime show. He previously appeared as a special guest during the Super Bowl LIV halftime show with Shakira and Jennifer Lopez. The NFL's choice of Bad Bunny is seen as a strategic move to connect with Latin American audiences.
Bad Bunny expressed excitement and gratitude for the opportunity, highlighting the cultural significance of the event. "This moment, the culture—that's what makes these shows special," he said, also noting his excitement for his family, friends, and the people who have always supported him. In a statement following the initial announcement, he stated, "This is for my people, my culture, and our history".
The announcement of Bad Bunny as the halftime performer was made on September 28, 2025, during halftime of NBC's Sunday Night Football.
Bad Bunny's performance is expected to last between 12 and 15 minutes and is scheduled to begin around 8:00-8:30 PM ET, following the second quarter of the game. For those primarily interested in the halftime show, tuning in around 7:30 PM ET is advised to avoid missing the performance. The game itself is set to kick off at 6:30 PM ET on NBC and Peacock. SiriusXM will also broadcast the performance live on Super Bowl LX Radio (Ch. 79) and Caliente (Ch. 152).
Bad Bunny's political views have become a focal point leading up to the Super Bowl. At the Grammy Awards the previous weekend, where he won Album of the Year for “Debí Tirar Más Fotos", the first all Spanish-language album to win the top prize, he voiced his opposition to ICE. He had previously cancelled US tour dates in 2025 due to concerns about ICE targeting his fans. Some conservatives, including former U.S. President Donald Trump, have criticized the selection of Bad Bunny, leading to the creation of a counter-program titled "The All-American Halftime Show," headlined by Kid Rock.
Despite the external pressures, Bad Bunny remains focused on delivering an enjoyable and culturally rich performance. He has refrained from revealing specific details about the show, including potential guest appearances, to maintain an element of surprise.