The Indian Film and Television Producers Council (IFTPC), representing over 375 leading film and television producers in India, has voiced serious concerns regarding the alleged extortion practices of certain social media influencers. The IFTPC has observed an alarming trend in which some influencers threaten to release malicious and disparaging reviews or reaction videos of films, series, and other audiovisual content unless producers pay them. If producers refuse to comply with these demands, the influencers allegedly threaten to launch targeted campaigns designed to deliberately sabotage a project's reception and commercial viability.
The IFTPC emphasizes that it is not against freedom of speech and welcomes genuine, constructive criticism. However, the council believes that the acts of extortion by some individuals go far beyond legitimate reviewing and pose a grave threat to the creative and economic health of the Indian film and entertainment industry.
To combat these practices, the IFTPC is taking concrete steps, including seeking advice from top-tier legal counsels to explore all available legal remedies under both civil and criminal laws. The council aims to swiftly and effectively put an end to these extortionate activities.
The rise of social media has led to a proliferation of film reviewers, making it harder to identify credible and accurate sources of information. While social media reviews and reactions to films have become a trend, with content creators sharing their opinions on platforms like YouTube, Instagram, X, Snapchat, and Facebook, the IFTPC is drawing a firm line between honest opinions and extortion.
The IFTPC's move could potentially shake up the entire film review ecosystem. By taking a firm stand against these alleged extortion practices, the council hopes to protect the interests of film and television producers and ensure a fair and transparent environment for the industry.
