Minute Media, a global technology and content company backed by BlackRock, has acquired an Indian AI startup specializing in extracting sports highlights. This acquisition strengthens Minute Media's global reach with an AI-powered highlight platform and a new India-based developer team.
Minute Media is a digital-first media company with a global footprint, utilizing its proprietary technology to power content and advertising partnerships. The company owns and operates several leading sports content brands, including The Players' Tribune, FanSided, and 90min. It also serves as the publisher of Sports Illustrated and Sports Illustrated Swimsuit across digital and print platforms. Minute Media's technology platform provides publishers with tools to power their digital content destinations while servicing their business needs.
The acquisition of the Indian AI startup aligns with Minute Media's strategic pillars of creating, distributing, and monetizing premium sports and culture content. Minute Media has a robust sports highlight rights portfolio through STN Video, providing distribution and monetization for leagues and teams. The addition of the AI startup's technology will allow Minute Media to be involved in the creation of sports highlights.
Minute Media has been actively expanding its capabilities through acquisitions. In January 2024, the company acquired STN Video, a North American leader in sports content distribution with premium partnerships with major US leagues. STN Video delivers brand-safe video from over 250 providers and has a library of over 2 million videos. In September 2018, Minute Media acquired Mental Floss, followed by The Big Lead in March 2019, and The Players' Tribune in November 2019.
The company's focus on technology is evident through its Voltax Video platform and its supply-side platform (SSP), which connects publishers and brands within the programmatic advertising ecosystem. Minute Media's SSP allows advertisers to tap into unique audiences and publishers to access direct-sold demand.
Minute Media's acquisition strategy and technology investments reflect its commitment to innovation and growth in the sports and culture content space. The company's proprietary tech platform enables the creation, distribution, and monetization of digital content experiences. Minute Media reaches 200 million monthly users, powering over 1,500 content creators and 250 distribution partners across 14 global markets in 10 languages.
Minute Media was founded in 2011 as 90min, a digital publication dedicated to soccer. The company has grown into a major new media holding company with over 600 employees and offices around the world. Minute Media's CEO is venture capitalist Asaf Peled. The company has been projected to generate upwards of $100 million in annual revenue.
