Amul, India's renowned dairy cooperative, offers lucrative franchise opportunities for aspiring entrepreneurs with a relatively low initial investment. With options starting from ₹2 lakh, individuals can associate with a trusted brand and potentially earn a decent income every month. Here's a detailed overview of how to start an Amul franchise:

Franchise Models and Investment

Amul offers different franchise models to suit varying investment capacities and business interests:

• Amul Preferred Outlet/Amul Railway Parlour/Amul Kiosk: This model requires an investment of approximately ₹2 lakh. This includes a non-refundable brand security deposit of ₹25,000 and investments towards renovation (around ₹1,00,000) and equipment (around ₹70,000). These outlets typically stock pouch milk, milk products, and ice cream and can be set up in a space of 100-150 square feet.
• Amul Ice Cream Scooping Parlour: This model requires a higher investment of around ₹6 lakh. This includes a non-refundable brand security deposit of ₹50,000, renovation costs of approximately ₹4,00,000, and ₹1,50,000 for equipment and other incidental expenses. These parlors offer a wider range of products, including ice cream scoops, sundaes, shakes, pizzas, sandwiches, and hot beverages, and require a space of around 300 square feet.

Profit and Commission Structure

Amul franchisees operate on a commission basis, with no royalties or profit-sharing obligations. The commission rates vary depending on the product category:

• 1. 5% on pouch milk
• 10% on milk products
• 20% on ice cream
• Approximately 50% on recipe-based items like ice cream scoops, baked pizza, sandwiches, and hot chocolate drinks

Amul estimates that a franchisee can achieve a monthly sales turnover of ₹5 lakh to ₹10 lakh, although this depends on the location.

Requirements and Application Process

To become an Amul franchisee, you need to have:

• Entrepreneurial skills
• A pre-built shop in a good location (owned or rented)

The application process involves contacting Amul directly through their website or other official channels. Amul will assess your application based on factors such as location and market potential.

Benefits of an Amul Franchise

• Established Brand: Amul is a well-known and trusted brand in India, which provides a significant advantage in attracting customers.
• No Royalty/Profit Sharing: Franchisees retain all profits earned through sales commissions.
• Product Support: Amul's wholesale dealers supply stocks to the parlors, ensuring a consistent supply of products.
• High earning potential: With the right location and management, franchisees can earn substantial monthly income.