Fight Fight Fight LLC, the issuer of the TRUMP memecoin, is reportedly seeking to raise at least $200 million to establish a digital asset treasury (DAT) aimed at reviving the struggling token. This comes as the TRUMP token has faced significant challenges, including a drastic price plunge, since its launch in early 2025.
The fundraising effort, potentially scaling up to $1 billion based on investor interest, is spearheaded by Bill Zanker, a long-time associate of former President Donald Trump. The primary goal of the DAT is to acquire and accumulate substantial amounts of the TRUMP token in an attempt to stabilize its value and bolster investor confidence.
The TRUMP memecoin's journey has been volatile. After an initial surge to approximately $44 per token, it has since plummeted to around $8 by late October. This decline has prompted Fight Fight Fight LLC to take action to restore the token's appeal. The proposed DAT would act as a financial entity purchasing and holding significant amounts of the TRUMP token, attempting to underpin its value amid ongoing volatility and bolster investor confidence.
This initiative follows earlier attempts to rejuvenate the coin's appeal, including a previously abandoned plan to launch a Trump-branded crypto wallet. That project was reportedly derailed after disagreements with World Liberty Financial, another Trump-linked crypto venture. Despite the weak price performance since launch, the meme coin remains a substantial digital asset in terms of market capitalization. Data shows that roughly 35% of its total supply is currently unlocked. The rest is still held by entities affiliated with the President and his associates.
The effort to revive the TRUMP token also comes amidst a complex backdrop involving other Trump-related crypto ventures and personalities. In the past, Martin Shkreli, also known as "Pharma Bro," claimed involvement in the creation of the DJT token, another Solana-based memecoin that purports ties to the Trump family. Shkreli even alleged that Barron Trump, Donald Trump's youngest son, was involved in the project. However, these claims have been met with skepticism, and the Trump camp has not officially commented on the matter.
Notably, the DJT token experienced its own dramatic crash, plummeting by as much as 95% in a single day. This event raised concerns among investors, with some suspecting a "rug pull" scenario.
Despite the volatility and controversies surrounding Trump-related memecoins, there are indications of growing institutional interest in the space. Canary Capital Group, for instance, has filed for a TRUMP spot ETF with the U.S. SEC, marking the first politically themed meme coin ETF. However, regulatory hurdles and the concentration of token ownership among Trump-linked entities remain significant challenges.
Meanwhile, Trump Media & Technology Group, the parent company of Truth Social, has been actively involved in the cryptocurrency space, accumulating approximately $2 billion in Bitcoin. The company also has plans to launch crypto exchange-traded funds (ETFs).
As Fight Fight Fight LLC seeks to raise $200 million for its DAT, the future of the TRUMP token remains uncertain. Whether this initiative will succeed in stabilizing the token's value and fostering mainstream adoption, or whether it will remain a speculative asset driven by political sentiment, remains to be seen.
