After twelve transformative years in India, British entrepreneur Jasper Reid, CEO of International Market Management (IMM), is returning to England, leaving behind a legacy of business innovation and a profound appreciation for the country's unique spirit. Reid, who introduced popular brands like Wendy's, PizzaExpress, and Jamie's to the Indian market, shared a heartfelt farewell message on LinkedIn that has resonated with many.
Reid's journey in India began as a three-year business venture but evolved into a 12-year immersion into the Indian way of life. He reflected on navigating the complexities of the Indian market, adapting to its vibrant culture, and the invaluable lessons he learned along the way. "More than the three years we planned, and just about enough to know how India works," Reid wrote, encapsulating his experience.
One of the most significant lessons Reid gleaned from his time in India was the enduring strength of its core values. "Above all, we learned patience, resilience, hard work, and hospitality," he noted. He observed that these values, which he believes are declining in many other parts of the world, are still very much alive and thriving in India. He also pointed out the unique duality of India, a nation that encompasses both rapidly developing sectors and areas that continue to face significant challenges.
Beyond his business achievements, Reid and his team demonstrated a deep commitment to social responsibility. During the COVID-19 lockdown, they provided food and transportation to thousands of migrant workers, offering critical assistance during a time of immense hardship. This act of compassion exemplifies the spirit of giving back that Reid embraced during his time in India.
Reid's connection to India extends beyond his own experiences. His family has deep roots in the country, spanning four generations. His grandfather helped build the Dum Dum Airport in Kolkata, and his father worked with HelpAge India. Reid's daughters are the fourth generation of his family to live and work in India since 1950.
In his farewell message, Reid also offered valuable advice to Indian business leaders, urging them to empower their employees. "Set your people free. It's the best thing you will ever do," he wrote, emphasizing the importance of trust and delegation in fostering a successful work environment. He credited their success to a simple belief: “We loved our people, and our people loved our customers.”
As Reid prepares to embark on a new chapter in England, where his daughters will attend university, he emphasized that he is not truly leaving India behind. "We have two parental homes and are not really leaving India but moving to the other side of a great, glorious, magic circle,” he wrote. His words reflect a deep affection for India, a country that has left an indelible mark on his life and career. In his LinkedIn post, Reid wrote, "If GDP were measured in soul, India wins." This sentiment encapsulates his overall experience and appreciation for the nation.
