Michael Saylor, the Executive Chairman and CEO of Strategy, has once again reiterated his bullish outlook on Bitcoin, dismissing fears of a prolonged "crypto winter" and confidently predicting that the cryptocurrency is "going to $1 million." In a recent Bloomberg interview on June 10, 2025, Saylor emphasized Bitcoin's potential, stating, "I think we're in a digital gold rush, and you've got ten years to acquire all your Bitcoin before there's no Bitcoin left for you."
Saylor further asserted that Bitcoin is unlikely to experience bear markets again, declaring, "Winter is not coming back. We are past that phase. If Bitcoin is not going to zero, it is going to $1 million." He highlighted growing support for Bitcoin, noting that the U.S. President, key cabinet members, and influential figures like Scott Bessent and Paul Atkins are all showing enthusiastic support for Bitcoin and digital assets. He believes Bitcoin has successfully navigated its most precarious period.
He also emphasized the increasing participation of international firms in the Bitcoin space. He pointed to Metaplanet, a Japanese company, as an example, noting its significant market cap growth and its plans to raise substantial capital. He views this not as competition, but as a cooperative effort that strengthens the Bitcoin ecosystem.
Saylor highlighted Strategy's unique business model, which revolves around creating financial instruments backed by Bitcoin, such as Bitcoin-backed bonds and preferred stocks. He believes this approach sets the company apart and allows it to capitalize on Bitcoin's potential.
Saylor isn't alone in his optimism. Institutional buyers are increasingly acquiring Bitcoin for their reserves, signaling a significant shift in market dynamics. He noted that only a limited amount of Bitcoin is available daily from "natural sellers," and the continuous purchase of these coins is likely to drive prices upward.
Saylor also addressed the role of Bitcoin ETFs and nation-states in absorbing the available Bitcoin supply. BlackRock's Bitcoin ETF, IBIT, has rapidly accumulated a substantial amount of Bitcoin, and several countries are exploring the creation of Strategic Bitcoin Reserves. Michael Saylor had previously suggested that the United States might purchase one million Bitcoin for its strategic reserves. Executive chairman of Strategy (formerly MicroStrategy), Michael Saylor, also believes that there are plans by the US to buy 1 million Bitcoin over a four-year period to build its reserve.
Saylor believes that the shifting regulatory landscape in the U.S. is a major indicator of Bitcoin's potential rise to $1 million. He pointed to the new SEC Chair, Paul Atkins, and the incoming CFTC head as being pro-crypto, aligning with the White House's increasing interest in Bitcoin. Furthermore, financial institutions are beginning to offer Bitcoin custodial services to clients, signaling a greater acceptance of the cryptocurrency.
Saylor's long-term vision for Bitcoin remains extremely bullish. He believes that Bitcoin must attract trillions from gold and bonds to become a macro asset for nations. The executive chairman of MicroStrategy, Saylor, predicted that Bitcoin would reach $10 million before any of the financial advisors started to consider it as a good idea for making investments.