GoKwik, an Indian e-commerce enablement company, has secured $13 million in a growth funding round led by existing investor RTP Global, with participation from Z47, Peak XV Partners, and Think Investments. This latest investment brings the total equity raised by the startup to $68 million since its inception in 2020.

The fresh capital will be used to fuel GoKwik's international expansion and boost research and development across its artificial intelligence-led commerce stack. GoKwik aims to build a unified growth operating system that supports seamless, intelligent commerce across geographies as global e-commerce pivots toward hyper-personalized, data-driven experiences.

Founded in 2020 by Chirag Taneja, Vivek Bajpai, and Ankush Talwar, GoKwik offers AI-powered solutions for direct-to-consumer (D2C) and e-commerce brands, helping improve checkout conversions, reduce return-to-origin (RTO) rates, and boost COD success. Its core product suite includes KwikCheckout, KwikEngage, KwikPass, and Return Prime, which address friction across the customer journey—from cart abandonment to returns management.

GoKwik's platform is trusted by top Indian and global brands like Mamaearth, Man Matters, Libas, Plix, and Shoppers Stop, processing millions of transactions daily and enabling merchants to handle over USD 2 billion in gross merchandise value (GMV). The company continues to post 100% year-on-year growth. GoKwik's WhatsApp commerce tool KwikEngage is also gaining international traction, especially in the UK. In September 2024, GoKwik acquired Return Prime, a global returns management app in the Shopify ecosystem.

GoKwik helps direct-to-consumer brands personalize the shopping experience for consumers. It combines technology, data, and UI/UX expertise to drive the overall profitability of any business on e-commerce platforms, including new-age D2C brands and social commerce platforms.

GoKwik generates revenue through subscription fees, transaction fees, and partnerships with merchants. The company offers premium subscription plans to users who want access to advanced features and functionalities. GoKwik also charges a small fee for each successful transaction that is facilitated through its platform. By partnering with e-commerce platforms, GoKwik can offer exclusive deals and discounts to its users, further incentivizing them to use the platform for their online shopping needs.

GoKwik competes with GlobalBees, Delhivery, Shiprocket, and Shadowfax in the e-commerce enabler space. The Indian e-commerce market is witnessing substantial growth, with projections to reach $325 billion by 2030.

According to GoKwik, the firm's WhatsApp commerce tool, KwikEngage, is also gaining traction internationally, especially in the UK.