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Government data reveals Indians' increased protein and fat consumption compared to a decade prior: A dietary shift.
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Recent government data indicates that Indians are consuming more protein and fat than they were a decade ago. This shift in dietary patterns is revealed in the latest "Nutritional Intake in India" report, which is based on the Household Consumption Expenditure Survey (HCES) conducted by the National Statistics Office (NSO) between August 2022 and July 2024. The survey collected data on household food consumption across various states, sectors, and expenditure classes.

Key Findings

The data indicates an increasing trend in the daily intake of protein by individuals in both urban and rural India since 2009-10. In urban areas, the daily per capita intake of protein rose from 58.8 grams in 2009-10 to 63.4 grams per day in 2023-24, marking an 8% increase. Rural areas saw a slower increase, from 59.3 grams a day in 2009-10 to 61.8 grams in 2023-24.

Fat intake has also seen a significant rise. At the all-India level, fat consumption increased from 43.1 grams per person per day in 2009-10 to 60.4 grams in 2023-24 for the rural population. For urban areas, the rise was from 53.0 grams to 69.8 grams during the same period, representing an increase of more than 15 grams in both segments. All major states showed a rise in per capita per day intake of fat across rural and urban areas.

Shifting Sources of Protein

Cereals remain the primary source of protein in the Indian diet, accounting for 46-47% of the share of protein in rural areas and about 39% in urban areas. However, the contribution of cereals to protein intake has declined by approximately 14% in rural India and nearly 12% in urban India since 2009-10. This decrease has been offset by an increase in protein derived from eggs, fish, meat, and other food items, with a smaller increase from milk and milk products. Consumption of eggs, meat, and fish has seen the steepest rise, while pulse consumption has marginally increased in rural areas but decreased in urban centers.

Factors Influencing Dietary Changes

Several factors contribute to these shifts in dietary patterns. Rising incomes and urbanization have led to increased consumption of milk and milk products, fats, sugar, salt, and animal products. As household expenditure levels increase, so does the average calorie intake.

Changing lifestyles and food preferences also play a role. While traditional Indian diets have been rich in plant-based proteins like lentils, urbanization has led to a shift towards processed and carbohydrate-heavy diets, raising concerns about protein adequacy. Additionally, the influence of Western products and eating habits, along with the modernization and industrialization of food production processes, has contributed to increased fat and sugar intake.

Regional Variations

While the data indicates a general trend, there are regional variations in nutrient intake. For example, Rajasthan, Haryana, Maharashtra, and Uttar Pradesh showed a marginal decline in average protein intake.

Government Initiatives

The government has recognized the importance of addressing malnutrition and is implementing several schemes and programs through various ministries and departments. These initiatives include the Integrated Child Development Services (ICDS) Scheme, which provides supplementary nutrition, pre-school education, nutrition and health education, immunization, health check-ups, and referral services. The National Health Mission also includes measures to address malnutrition.

Health Implications and Future Trends

The increasing consumption of fats, coupled with a shift towards refined carbohydrates, raises concerns about the rising prevalence of obesity, type 2 diabetes, and cardiovascular diseases in India. Experts emphasize the need for a balanced diet with adequate protein, fiber, and essential nutrients. There is a growing emphasis on reducing sugar and sodium intake and replacing processed foods with clean, mindful eating.

Looking ahead, dietary priorities are shifting towards a more health-conscious approach. Trends such as incorporating protein and fiber-rich foods, anti-inflammatory diets, and nuts as snacks are expected to gain popularity. Plant-based options are also likely to continue their rise, with innovative ingredients like tempeh and high-protein mushrooms gaining traction.


Writer - Krishnan Patel
Krishnan Patel is a promising journalist, bringing a fresh perspective and a dedication to impactful storytelling, alongside a passion for sports. With a recent Journalism degree, Krishnan is particularly keen on exploring socio-political issues and economic developments. He's committed to thorough research and crafting narratives that inform and engage readers, aiming to contribute meaningful insights to current media discourse, all while staying connected to his love for sports.
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